All for my Doggie – the Opinion

The days of a little candy given to Fido as a reward are long gone… Today, nothing is too good for your doggie! The masters wish the best for their loyal partner and spend lavishly. This underlying trend means that the pet is now considered an integral member of the family. Especially since man’s best friend is present in 33% of French homes, according to the “Dogs and French” barometer, recently carried out by the CSA institute. From designer toys to designer furniture, including organic beauty products and weekends with friends, dogs are now entitled to the same pleasures as their masters!

New areas dedicated to their well-being 2.0 have emerged in the capital. Like Alpha, which recently opened on rue de l’Échelle in Paris (1st), opposite the Museum of Decorative Arts. This concept store, born under the impetus of Koffi Miessan and Virginie Barbarin, the founding duo of Alpha Dogs House, presents an entire ecosystem dedicated to dogs, cats and new pets (NAC). The place spans three floors and includes a daycare, a grooming service, a hotel for cats and a very sharp shop with a chic, cool and designer selection of accessories, things and food. Alpha also offers to relieve busy dog ​​owners with day or half-day care in an enclosed space where they can play with each other. The concept store also serves as a starting point for a walk in the forest or for a dog training course in the nearby Tuileries garden.

In just a few years, major brands and luxury leather goods manufacturers have invested in the urban canine niche. Among the first, Goyard offered, from the 1890s, a range of accessories for dogs. In the past, elegant furballs wore cloth or velvet overcoats for walks, car mirrors, boots and other collarettes. Some cost-conscious masters even invest in a wardrobe tree to house such a wardrobe. In the face of continued success, in 2008, the house opened at 352, rue Saint-Honoré, opposite its historic “Le Chic du Chien” sales counter. This store is dedicated to Goyardine canvas and leather accessories for pets.

In another genre, from the 19th century, Hermès twisted materials, colors and patterns to imagine the city, racing or hunting collars for canines. This collection is now inspired by the equestrian world, from which it takes its codes and knowledge. As evidenced by the full-grain leather and the saddle stitch on the Médor or Rocabar leashes and the leather collar with Etrivière attachment buckle. Among the rough floor mats, the oak bowl inspired by the Anchor Chain motif that is more of a constellation of Hermès jewelry, the dog bag transformed as a shopping bag or even the natural shampoo , the choice is difficult. In the beauty department, the chic Aesop brand offers Animal, a shampoo with deodorizing properties. Its gentle, cleansing formula (lemon peel, tea leaf, spearmint leaf) also soothes sensitive skin.

On the catwalk

The podiums will not be left behind. Moncler, Louis Vuitton, Valentino… Many luxury brands imagine creations for dogs that use their aesthetic codes. Like the quilted vests that match the master’s jacket for the king of down jackets, the famous Monogram canvas cut in natural leather for the trunk maker or the pieces decorated with studs, the emblematic signature of the Roman fashion house.

The house of Céline has recently fallen into toutoumania. He released a new collection consisting of travel bags, toys, collars, leashes and bowls in stainless steel, chrome silver and leather. To include this new line, artistic director Hedi Slimane enjoyed taking a picture of his own dog, Elvis. This goldendoodle is irresistible, a muse with long hair.

And even at home, your dog deserves the best! From the Louis XVI style armchair to the watercolor of his effigy, sketched by the talented Prune Cirelli… and why not his own perfume? Amazing things for animals, there is a plethora of Gucci. In addition to clothes, collars, harnesses and bags emblazoned with the intertwined G logo, the Italian brand has even imagined miniature sofas made to order where the animals can relax. Not to mention printed porcelain bowls or copper bowl lids, in the style of a large restaurant. Thus Médor can shamelessly endure the life of a dog in style!

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