When we talk about a neo-bank, we think of reduced fees and dematerialized cards. In fact, this definition is a classic bank, slightly modern. This reality is about to change. A company plans to launch a real neo-bank, a real UFO, something never seen before. Think for a moment, being able to get payday loans with your income from Play-to-Earn (P2E). It’s not just about making something new out of the old. It’s about bringing banking services into a new ecosystem, the metaverse. Zelf, the metaverse bank, is about to take over the world. Elliot Goykhman gives us his vision of exclusive things.
Zelf suggests that Web3 will eventually be integrated
Since 2021, the world has experienced the rise of Web3. NFTs revolutionized the art market, the Play-to-Earn (P2E) allows players to earn more than their parents, and cryptocurrencies serve as the infrastructure for this whole new and thriving economy.
Only, all these worlds, although closely related, develop independently. Cryptocurrencies are not necessarily suitable for these different uses. We saw this with Ethereum (ETH) gas bills slowing down the NFT market explosion. NFTs themselves are not yet ready for widespread mainstream adoption. A platform like OpenSea is still too complex for a neophyte to use. ” OpenSea is a great marketplace for buying and selling NFTs, but is it easy to use? Is it easy to buy for beginners? If a user logs in with a wallet, he will not even receive notifications about the offers made to himsaid Elliot Goykhman, CEO of Zelf.

P2E games are also full of promise. Only, after many months, the hopeful have the right to a cold rain. Many Play-to-Earn projects, launched as collections of NFTs, have no visibility. They didn’t allow for satisfying gameplay, and were never able to compete with the many studios that dominated the video game market. However, the idea of being able to make a concrete inventory of it, to sell it and transfer it from one game to another, is attractive. It can really change the gaming experience of users, and explode the video game market on a nuclear scale.
the Play-to-Earn future video game standard?
And, for this, Zelf has an ambition that goes beyond creating a project Play-to-Earn isolated. Instead of launching new video game studios, instead of waiting decades to achieve the same popularity as Fortnitehope call of duty , why not just join these games in the metaverse? Why would you want to replace them when we can use their strengths and share ours with them? This is Elliot Goykhman’s idea.
” The biggest challenge is persuading the traditional gaming industry to open up their games to Play-to-Earn. In a way, it will be like what Steve Jobs had to do to convince music labels and audiobook publishers to sign up for iTunes.»
However, the latter has everything to gain. Offers a better gaming experience, at a time when the only innovation of call of dutyis the execution mode battle royalea pale copy of its free competitor,Fortnite . At the moment, the only hope for gamers is very sad: the war in Ukraine can give new ideas to Activision, the studio of the saga. call of duty .
So there are things to win for everyone. Players have access to a new experience, studios can offer new and innovative things, and Zelf will be the nerve of this new war, the support of this new economy. Because if the things we win in video games become things we can buy, sell and sell, then there is a market. And if there is a market, we can offer the traditional financial services found in the markets. Loan, loan, consumer credit…
Zelf, the first true neo-bank
This is where Zelf becomes a neo-bank. Or rather a 3.0 bank. ” Think: get a loan, guarantee your game theft, at more advantageous rates than traditional banks. Or expand the ability of players to buy games by introducing the systemBuy-Now-Pay-Laterin video games. And unlike a traditional bank, we can analyze your performance in games through your Steam profile and build a credit score based on your skills.»
And, icing on the cake, this neo-bank is not a mysterious platform like OpenSea or Binance, as inscrutable as the Rosetta Stone for people born before 1990. Here again, Zelf surprises and changes through the use of applications that are now the most widespread and most used in the world: instant messaging.

“ZELF is now available for all major messengers: WhatsApp, Facebook, Discord, Telegram, Viber. At the Slush show in Tokyo, we showed that ZELF works with LINE and WeChat, but it will be possible for our next launch in Southeast Asia.If being able to transact through messages sounds unbelievable, wait until you see what’s next. “The next steps are Instagram, iMessage and TikTok when its API is available.“So it’s not a simple integration with WhatsApp, which is a feat in itself.”The ultimate goal is a completely agnostic banking experience, a truly integrated bank, from the oldest SMS interfaces tobotsfrom messaging to full voice interaction powered by AI.“.
A future that is hard to imagine, but is already underway thanks to Zelf. And why not, finally, apply this force to real-world things, money transfers and invoicing? Digital payments can be as quick and easy as handing over a €10 note. In the words of Elliot Goykhman:We must be present wherever there is a financial exchange“.
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