science fiction concept, the metaverse, metaverse or even the meta-universe is based on augmented reality, artificial intelligence and virtual reality. Some companies like Facebook, now Meta with the desire to create a metaverse, see it as the internet of the future.
The metaverse, what is it?
There is no definition, strictly speaking, of the metaverse. This is a form internet innovation, which focuses on VR (Virtual Reality), AI (Artificial Intelligence) and AR (Augmented Reality). Certain characteristics are known, such as the creation of a collective 3D universe where one can be walk around with an avatar and use virtual currency, like some existing video games. However, the metaverse is more than that: the experience is meant to be immersive for the individual. The creation of an economy is envisaged, NFT’s have been launched today. The metaverse must accommodate an unlimited number of users who can roam around it. new digital universe.
To talk about the metaverse is to talk about a virtual world whose design refers to replicate real life thanks to avatars that can interact with each other. We can also discuss some virtual worlds connected to the internet in augmented reality. Often seen in movies like Ready Player Onethe metaverse represents a parallel world where everything is materialized digitally.
The metaverse may, according to Mark Zuckerberg, be the future “grail of social interaction”. It is possible to carry out countless activities from home. Whether it’s going to the movies or just drinking with friends, the metaverse offers an unimaginable field of possibilities.
Some start-ups challenge themselves to concentrate on their activity in the metaverse. In fact, whatever the technology, more and more companies are developing solutions in AI, VR or AR. Regardless of the field, the goal is to create an immersive experience to give the impression of actually being in the virtual universe. This is a great opportunity for entrepreneurs, because this is the appearance of a new market. It is possible to make any experience immersive thanks to the various technologies available. Many events, such as the virtual concert of the American rapper Young Thug or the Metaverse Summit show, have already taken place, marking the advent of virtual reality, augmented reality and artificial intelligence.
Why is it interesting for companies?
Companies are flocking to the metaverse market and it’s not for nothing. Indeed, the meta-universe offers countless possibilities. According to Studyrama, 33% of the companies surveyed invested between 10 to 20% of their metaverse budget and 26% of brands are looking for a return on investment (ROI).
Since the health crisis, online shopping has grew exponentially, so brands like Gucci decided to set up a boutique in the Metaverse. The beginning Get it is pushing the concept even further by offering to create virtual showrooms. This can represent a new revenue stream for businesses. Tools in augmented reality It may also be possible, to test a product at home to receive it afterwards.
Google, Ubisoft, Microsoft or even Apple invest large amount in the metaverse, because according to these marks, the metaverse represents the web 3.0.
Just like in real life, it is possible to display your assets in this parallel universe. This is why many companies now offer an avatar creation service, such as Kinetix. This has the effect of showing his personality but also his social situation, just like in real life. This is a new market that will allow companies to sell their products because there is a lot of demand, especially for startups.
Food can also be changed through the metaverse. Recommendations, recipes or even immersion in the area of culture, it is possible to use food and drinks to give consumers an immersive experience, such as from AR Wine Labels, offers augmented reality wine bottle labeling. This added value greatly increases the value of a product and makes the consumer buy it.
In the metaverse, anything is possible
According to a study by Grand View Research, the metaverse market is expected to reach $678.8 billion by 2030 (Source: cointribune.com). The activities to do are almost endless. In fact, it is possible to organize meetings or conferences directly on a metaverse platform. For your professional speeches, you can even get help in oral communication. This is the beginning VocaCoach offers, with tutoring services tailored to everyone thanks to artificial intelligence.
In the field of training, innovations are already underway. Soon it will be possible to offer your employees new training in the metaverse. Skillco offers e-learning videos in virtual reality, to offer an immersive experience to companies. Companies are also interested in teleworking, which allows an employee to be at work while staying at home.
Organize your business events in the metaverse such as trade shows or conferences. Rlty, for example, is an event-driven startup aiming to expand into the metaverse. You can present your address book like in real life and even make a more impressive stand with less.
However, the metaverse may also have potential as a sports coach. That’s what you want Agon, a start-up that promotes personal sports coaching through virtual reality. This can be an ideal opportunity for a team building session with your team.
It’s a real race against time to be first to market in this metaverse. It is true that first come first serve is served, but those who are more innovative will prevail. The projects in which companies invest the most are cryptocurrencyteleworking and NFTs.
New communication channel, companies are able to engage consumers by offering exclusive content in the metaverse, which has the effect of making products unique or even luxurious so that consumers want to get them.
An opportunity in a new market
Many people are already interested in the metaverse. This is an opportunity for start-ups to reach a large audience thanks to the various innovations put in place. This new market attracts companies that can sell new products while meeting their main target.