InfiniteWorld Acquires Super Bit Machine Game Studio For Web3 Expansion

Interested in finding out what’s next for the gaming industry? Join game executives to discuss emerging industry segments in October at GamesBeat Summit Next. Register now.


InfiniteWorld is serious about Web3 and the Metaverse, so it acquired Game Studio Super Bit Machine for an undisclosed price.

The goal is to use the independent game studio, creator of Armajet, to create games that drive consumer engagement for InfiniteWorld, an infrastructure company that wants to enable brands to create, monetize and participate in digital content.

Advertising

“We’re bringing communities from Web2 to Web3, and our belief is that gaming is the key to that,” said InfiniteWorld CEO Brad Allen in an interview with GamesBeat. “It’s about bringing next-level engagement and experiences, which is Web3 and the metaverse. Super Bit Machine has scalable technology around games and gaming infrastructure that allows us to go to market quickly with this higher levels of engagement.

I interviewed Allen and Alexander Krivicich, founder of Super Bit Machine, who are still optimistic about Web3, games and the metaverse despite the tough economy.

Super Bit Machine is a mobile game studio started by veterans with experience running the top 10 highest grossing multiplayer games on iOS and Android.

Web3, gaming and metaverse

The acquisition aims to strengthen InfiniteWorld’s ability to bring metaverse and Web3 experiences to brands, with the addition of real-time multiplayer game development capabilities, which will already be part of the core. portfolio of offerings.

The agreement also heralds the continued crossover between blockchain and gaming platforms and connects traditional gaming experiences currently delivered through mobile devices, PCs and consoles with dynamic Web3 functionality, Allen said.

“By partnering with seasoned game developers who have made significant strides in the gaming industry, we are taking a natural step forward to become a one-stop-shop for brands and creators looking to enter the space on the Web3. ,” said Allen. “We look forward to continuing to push the boundaries of what’s possible by expanding the skills and vision of our new Super Bit Machine team members.”

InfiniteWorld hopes to go public through a Special Purpose Acquisition Company (SPAC), which is a streamlined way to go public without the regulatory process of initial public offerings. But this is becoming more and more difficult to do successfully because of the changing stock market. InfiniteWorld plans to do its SPAC with Aries I Acquisition Corporation (Nasdaq: RAM) and raise $145 million.

“We believe gaming is essential to the mass adoption of Web3,” said Alexander Krivicich, founder of Super Bit Machine. “We’re at the forefront of creating competitive cross-platform, multiplayer gaming experiences, and we know the future of interactions is in the metaverse.”

Krivicich, who will become InfiniteWorld’s Chief Strategy Officer, said that InfiniteWorld continues to establish itself as a leader in metaverse technologies by integrating gaming as a central pillar of its internal brand and intellectual property. strategy.

Krivicich started developing mobile and social games in 2009 at Electronic Arts. He co-founded Buffalo Studios, the creator of the hit game Bingo Blitz, in 2010. And he sold it to Caesars Interactive/Playtika.

“We’ve built a pretty sophisticated platform architecture to support the scale of these games,” he said.

He brought that knowledge to Super Bit Machine, which he founded in 2015. He is still its executive chairman, and the studio remains small with just eight people. InfiniteWorld has over 100 people.

Super Bit Machine is focused on bringing fast-paced competitive multiplayer experiences to the mobile gaming ecosystem. It launched its flagship game Armajet on Steam and iOS as an arcade action game. It proves the company can create low-latency, real-time multiplayer proprietary netcode and create cross-platform gaming between mobile, PC and console at scale, Krivicich said. The title debuted in beta form in 2016 and it launched its final version in 2019.

“It’s a completely cross-platform game, because we’ve always believed that games should be played everywhere,” he said. “We want our games to be accessible wherever players want to play them.”

The Super Bit Machine team has been working with multiple studios for over a decade. Executives own and operate game studios acquired by Playtika, Caesars Interactive Entertainment, and Zynga.

“We will scale to support InfiniteWorld’s new gaming division,” Krivicich said. “We grow quickly, but we believe in making products with small cells in the game.”

The company started talking to InfiniteWorld because they were working on a game with Web3 elements. The technology seems to be a good fit between the companies, and so it has progressed into acquisition talks.

“Creating multiplayer experiences is our wheelhouse,” Krivicich said. “When we started talking to InfiniteWorld, it became clear that their vision was for building and scaling it to make great gaming products, not just for some of their partners, but for also internal intellectual property, very exciting for us.”

turning

The Super Bit Machine group.

Allen joined as CEO in May and has served as a senior adviser for the past three months. InfiniteWorld started about 18 months ago, from the Citizens Reserve holding company run by Addison McKenzie, who helped pioneer a blockchain technology called Suku. As non-fungible tokens (NFTs) caught fire last year, the company decided to create InfiniteWorld to take advantage of this opportunity.

By going public, Allen hopes to distinguish InfiniteWorld from the scams and overhyped blockchain startups that have given Web3 a bad name.

“As a publicly traded company, going through the regulatory and legal issues and everything else can be long,” Allen said. “I went through the era of doctors, social media and virtual reality. In those early days, people couldn’t even agree on a definition of Web3 and the metaverse. So there are all kinds of people who get into it, good and bad, some jump on the bandwagon because of all the money being made.

With a financial background as an investment banker and start-up CEO, Allen said he believes this creates more opportunity now during the winter of the crypto and NFT crisis because it will eliminate bad actors. .

“And then we go public,” he said. “This is the path to Web3.”

Allen is optimistic that good products will come to the market like Apple, which has invested heavily in AR/VR with its own glasses expected one day. But Allen said the company has yet to show its cards with in-house intellectual property and other projects.

Krivicich said that none of the early technologies resulted in a well-designed and thoughtful experience, and that’s why it’s important to lead with a good experience and high-quality gameplay.

“We have assembled a group of creators with a lot of experience and we will come with resources,” he said. “You have to build something that is not only reactive or based on speculation. I think it is good to have this correction in the market because I think it is really starting to separate the wheat from the chaff. »

I asked Krivicich about the resistance of hardcore players to NFT games. He said there is still a lot of work to be done to invent the technologies and determine the usefulness of things like NFTs.

“I think it has, again, been implemented in a way that has been very detrimental to the players in general so far,” he said. “We still have a long way to go. We build first with experience.

I noted that I think this recession means that this transfer of quality needs to happen sooner rather than later, and Krivicich agreed.

He said the company will focus on Web3 games that aren’t proprietary or nightmarishly complex. Instead, Krivicich wants to focus on accessible and fair games.

“We want it to be fun for all players and we want to use it as an opportunity to develop Web3,” he said.

Content is king

InfiniteWorld carries the Metaverse and Web3 brands.

The combined companies are optimistic about how they will exit at the right time.

“We want to be first to market in many initiatives, gaming being one of them,” Allen said. “Content is still king, and with Metaverse and Web3, you need to have compelling content.”

He said the products are aimed at the next generation, Gen Z, who are more comfortable with technology, creators and digital assets. He noted that the company has several deals with partners from Chibi to McLaren.

“There’s a lot of new technology coming,” he said. “Then there’s the ownership part of the blockchain itself. All these pieces fit together. It’s an exciting time.

A recession is also a time when a business can operate cheaply and take time to build something right.

“We’re excited to do it,” Krivicich said. “I have never seen anything beyond this border. And going through this transition from the first PCs and consoles to mobile games myself, I think gamers have a lot of resistance at first. But now we see games like Diablo Immortal coming out that are just amazing. And so we are at another turning point. I think it will be very interesting to see where player ownership of digital assets will take us. »

The GamesBeat credo when covering the video game industry is “where passion meets business”. What does this mean? We want to tell you how important the news is to you, not only as a decision maker in a game studio, but also as a game fan. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn and engage with the industry. Learn more about membership.

Leave a Comment