Fan tokens and the football metaverse: Fashion or fad?

The first popular football video games began in the 90s with the launch of FIFA International Soccer, the first title produced by the franchise. It has the arcade aesthetic of the time, similar to other 16-bit games of the same generation.

Initially, the game only featured global teams and the players did not have real names. The particularity of this title, created by EA Canada, is that it is the first soccer video game with an official FIFA license.

Since then, football has evolved and with the advent of NFT technology (Non-Fungible Tokens), he aims to offer his fans even more immersive experiences.

The front: fan tokens

Initially, various football clubs began to launch their own “fan tokens” in an attempt to retain their followers.

These blockchain-based digital assets allow their owners to have access to exclusive merchandising and events, as well as to participate in some of the club’s administrative decisions, such as joining the new facilities or marketing actions.

These properties are especially all the rage in Europe, with clubs like Barcelona, ​​​​Atlético de Madrid, Paris Saint-Germain, Juventus, Manchester City, and others. The phenomenon has now spread to other continents, especially Latin America.

The aftermath: the metaverse

The word “metaverse” comes from “meta” which means “after” in Greek, so it refers to a universe beyond the one we know today. In other words, as we mentioned at the beginning, in the future, football metaverses will be so realistic that they will be able to simulate the real football market.

This can range from buying and selling virtual players (NFT) to income from transmission (streaming) rights, which are now largely capitalized on platforms such as Twitch.

In this sense, MetaSoccer can be an example of a metaverse-style football manager that makes every real football player – who agrees to be in the game – an NFT. This means it is a rare piece that can only be signed by one club.

Argentina national team goalkeeper Emiliano “Dibu” Martínez, Arsenal FC midfielder Thomas Partey and Real Madrid star Dani Carvajal are now in this metaverse. The game also has other fictional characters who through training can become stars and achieve large sums of money and even virtual stadiums where people can pay to watch the games of their favorite clubs. .

What characteristics are similar to real football?

  1. Strategy and tactics : Each user is the manager/DT of the club and it has a strong impact on the final result of the match.
  2. Player ability : All players have the highest natural potential they can perform. Your job as a manager/DT is to guide them and give each player the right training to unlock their maximum potential, so they can do their best within the game. Assistants may be hired to perform more specific training for specific positions and/or tactics.
  3. time : Just like in real life, there are odds in your favor to win, but there are other variables that can give you a critical setback, such as a low level player.
  4. Morale, rhythm and fatigue : As a manager/DT, you will not only improve the player’s skills, but also take care of them and be aware of any issues that may affect their performance. It will require daily attention. You can also hire helpers to help you with this task.
  5. Meet the upcoming stars : You can buy and sell players, as well as search for young players who will become stars in the future.

What is interesting is that all these parts can be monetized by buying and selling NFT players, similar to the real pass market, based on a digital economy that revolves around its own cryptocurrencies, called $ MSU and $MSC.

“The case of MetaSoccer is very interesting, because the users build the management team and the fans, thanks to the NFT technology, have direct ownership of the players they buy and manage”, said César Vidal Scasso , president of the Electronic and Electromechanical Sports Association of Argentina (ADEEMA). He concluded “As esports came to change the concept of sports, the metaverse can change the football market.”

Note that this is a very ambitious blockchain project and its evolution will be visible in the coming months. NFT games are a relatively new phenomenon and it is too early to tell if these projects will continue.

In turn, the crypto ecosystem has a high risk, so any investment decision should always be based on each risk profile, under your own analysis and responsibility.


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