Usain Bolt Helps Launch NFT Fitness Platform ‘move-to-earn’ Step App

Interested to know what’s next for the gaming industry? Join game executives to discuss emerging industry trends in October at the GamesBeat Summit Next. Register now.


The Step App has launched a private beta of its fitness metaverse platform featuring eight -time Olympic gold medalist Usain Bolt.

Bolt is the face of a brand new “move-to-earn” that aims to become a gamified metaverse with items sold such as digital sneakers based on non-fungible tokens (NFTs). In this way, the Step App seems to have marked many buzzwords of our time.

Advertising

The Step App defines itself as a FitFi platform, based on blockchain technology. With the Step App, the company says the blockchain economy goes beyond finance by incorporating elements of lifestyle, health, and space play. It has many rivals in this space, such as the “sneakerverse” app Aglet.

The platform transforms daily exercise activities such as dog walking or daily jogging in the park into social activities or competitions with friends and strangers playing. encourage consumers to make money by working towards economic freedom.

One Bolt can be part of a fitness metaverse.

Bolt, who will serve as lead brand ambassador, will help onboard millions of users around the world while attracting other premium brand partners and government organizations to share Step App’s vision for a healthier world thanks to on the Web3. The former athlete is passionate about finding ways to intertwine fintech and fitness, making him the perfect ambassador.

“Exercising regularly and still is an important part of my life. When I learned what the Step App team is all about, I was immediately inspired and wanted to be a part of this very important global event,” said Bolt in a statement. “I’ve said before that we should strive to be inspiring, and through the Step App, I want to inspire as many people as possible to live healthier, happier lives. We’re just getting started! ”

The expected launch will give more than 20 million pre-registered users access to exercise, socialize, play and meet through the platform’s advanced technology, and introduce “SNEAKs” from the brand, digital shoes that users can buy, sell and wear digitally. the Platform.

Users will receive KCAL tokens at each stage. The app will open up economic opportunities to develop markets in the United States and around the world. Built by Avalanche, the fast and inexpensive Step App blockchain will host a metaverse. It offers ready -to -deploy software development kits (SDKs) for intelligent contract solutions, NFT infrastructure, and more.

The Step App will sell digital sneakers and more.

The Step App wants to be a potential partner for brands new to mainstream crypto and businesses looking to tap into the value potential of the crypto user base.

Features include augmented reality, where the user’s metaverse characters grow and evolve as they complete fitness quests. It has gamification, where creating player versus player matches allows people to combine their physical fitness with social experiences on a local, regional or global level. And players can earn through the KCAL token by completing quests and combining health objectives with new income incentives.

Application step
The Step App will help you stay in shape.

“Not only are we building an industry-leading Web3 platform, but more importantly, we are promoting a global movement to make millions of people around the world healthier,” said Kirill Volgin , CEO of Step App, in a news release. “Our mandate is to encourage people to exercise every day so they feel better physically and mentally and feel that we can achieve this by encouraging their exercise by paying them crypto.”

The Step App private beta is now open. For those betting on the platform, signing up for exclusive access is also available. Public access will soon be available on iOS and Android devices.

The creed of GamesBeat if covering the video game industry is “where excitement meets business”. What does this mean? We want to tell you how important the news is to you, not only as a decision maker at a game studio, but also as a fan of the game. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat can help you get to know and engage with the industry. Learn more about membership.

Leave a Comment