Christie’s famous auction house unveiled “Christie’s Ventures”, the investment fund dedicated to Web3 and digital art. Thanks later, Christie’s will be able to support the most advanced fintech companies to improve Web3 technology, and it was announced that it will begin a partnership with LayerZero Labs.
Christie’s invests in Web3 and fintech
The British auction company by Christie was able to captureinterest in digital art for a while now, especially through non-fungible tokens (NFTs). In November, the house became more involved with the artist Beebleresulting in the sale of a 3D work for a hefty amount of $ 29 million.
But now, Christie’s crosses an important step in Web 3.0 and announced ” Christie’s Ventures », A new investment fund dedicated to supporting companies looking to grow digital luxury.
This fund will be built around 3 main axes : Web 3.0 innovation, art-related financial products and solutions as well as technologies that promote ” transparent consumption “art.
with Ben Gorethe chief operating officer of Christie’s, the company has a role to play promising future of artistic innovation :
“As a leader in the global art market, Christie’s has an incentive and responsibility to drive innovation and deepen experiences for our customers. The intersections between technology and financial products are especially relevant and widespread, and we strongly believe in the opportunities ahead. »
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The luxury home is already expanding its portfolio
According to its press release, Christie’s has already begun a partnership with one company, and not with anything: LayerZero Labs.
Recently valued at over $ 1 billion, LayerZero Labs is already backed by a many players in the blockchain ecosystem such as Avalanche (AVAX), Fantom (FTM), Coinbase Ventures or Uniswap Labs.
The company is primarily from LayerZeroa smart contract interoperability protocol for blockchain developers. Bryan Pellegrinoco-founder and CEO of LayerZero, welcomes this great collaboration:
“LayerZero is extremely excited to partner with Christie’s Ventures. We immediately saw how Christie is a leader in Web 3.0 and a pioneer in this space. We look forward to working with their team to find something new. and new ways to create the most accessible and frictionless experience with assets indexed across multiple blockchains. »
Christie here confirms its intent maintain its leading position in digital art salesthe latter has already organized numerous sales with remarkable success, as well as a collaboration with the OpenSea platform to conduct on-chain auctions.
It should be noted that despite a bearish crypto market, Web 3.0 and metaverse projects continue to appeal and attract new funding.
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