entry, middle or over range … “it’s bullshit”

Nothing phone (1) to output. If it’s a good phone, it will never change the way a smartphone is used. But is it normal to expect that from a phone? That’s what we’re going to talk about.

Nothing phone (1) knows how to stand. // Source: Fandroid – Robin Wycke

We tried the Nothing phone (1) and we liked it better. But as its release approached, an impression came to us: what if we had already done so much with this phone? As we write ” WE », We explain here the microcosm of tech enthusiasts and all special sites, which have been jumping for months with the least amount of information. As the expression would like: the hype is very loud, though perhaps very loud.

Because yes, we didn’t talk about and flagship like the Galaxy S22 Ultra, Honor Magic 4 Pro or Vivo X80 Pro, but a mid-range phone with a mid-range chip, mid-range photo capabilities, mid-range display, materials … in in short, you get the idea.

What does Left say?

Even Carl Pei himself, co-founder of Left and former mastermind of OnePlus, wrote before the phone’s launch on his Twitter account: “Too much‘ hype ’for the phone (1) in my low opinion. »

Too much hype for Phone (1) imho

—Carl Pei (@getpeid) July 9, 2022

With the launch of the telephone in London on July 12, 2022, Frandroidwas able to question the young businessman about this shocking sentence.

“I scroll through my Twitter feed and I see nothing but Nothing, Nothing, Nothing anywhere… Crazy. I mean, it’s just a smartphone, not like the grass that people can touch outside. There doesn’t have to be a lot of hype for it. »

So the sentence commentary is as amazing as the sentence itself. We asked him if he meant that buyers would be disappointed with the middle position of no phone (1), which usually does not cause such anticipation. There, his answer was clearer.

“Mid-range, high-end, entry-level … it’s crazy”

“That’s the thing. Mid-range, high-end, entry-level… it’s crazy. Some people look at our phone and the first thing they say is: [il prend un ton déçu] ‘oh, that’s mid-range’. Sure, we have a mid-range processor, but we also have glasses on the back to name a few. The word mid-range is for people who are just looking at the spec sheet, but we want more than that. »

Among our brothers and sisters Numeromain question, ” Aren’t you afraid that media coverage is too much for a company that has yet to be proven?“, the founder replied briefly that they would be judging the products, citing Apple’s passing.”People remember that they used good Apple products before, so they expected the next Apple product to be very good. That’s why he discriminates against them. So I think for us, above all, it should be a company that makes good products. »

The big surprise: no surprise

This is obvious from reading our test, but the most bizarre element of the phone (1) is definitely the lack of surprise.

But during the first event of the telephone presentation, Carl Pei promised that“show people we can change things”. With this type of sentence, we therefore have every right to expect a few more surprises than a simple phone call.

No phone 1
Source: Fandroid – Robin Wycke

The hype was also inspired by another event. In the days leading up to its launch, we gradually discovered various elements that seemed to rise that No One could explore in some exciting ways that would shake us.

More precisely, if we go back some time before it was released, four elements can legitimately spark the hype in our eyes:

  • An original transparency design with the added utility offered by the glyph, the name given to the set of LEDs visible on the back;
  • A new OS, definitely based on Android, but from a company that claims to be as much as Apple and is marked by its links to OnePlus, there is much to be expected in terms of fluidity in particular;
  • A design close to the iPhone that means premium finishes;
  • Very good value for money on Nothing’s first product, the Ears (1), which suggests the same thing.

If we examine (calmly) these four promises (for some tacits of course), it is clear that the expectation is actually very high, because none of them have been fulfilled.

Not as promised, but very good

the glyph, if it brings a slight hint of innovation, does not completely change the game and the same is true for the transparent background. Granted, it allows you to have a phone unlike any other, but that’s it.

No OS for part of it is perhaps the element that best meets expectations. Fluidity is there. What bothers us the most is that the new OS seems to be empty next to an Android 12 from Pixel for example.

No phone 1
Source: Fandroid – Robin Wycke

In terms of design, the handling, though pleasing, is light years away from an iPhone, especially because of its aluminum beams.

Finally, the price starting at 469 euros, very close to the 500 euro mark, seems to be higher in the world of smartphones than the 100 euros demanded by the ears (1) when they come out into the world of wireless headphones. thread.

Is it really serious?

We may be giving an impression here of firing red balls on the phone (1), in fact we have more fun with this phone. We just noticed that once again, the hype can be a bit excessive.

What happened was undoubtedly due to people’s interest in the stories of the change in the situation that had ”small“contra”fat people“, wayDavid against Goliath. A story where there is no hesitation in going on and not entirely wrong. We should all equally line up the tour de force represented by the launch of a brand new phone from the heart of Europe in 2022. This is undoubtedly a good reason to be hyper.


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