A possible audience of more than 90 million people. This is, according to Forbes, the number of users who will use augmented reality by 2023.
Metaverse virtual trade shows are an activity that could play a significant role in the global economy in the not too distant future. One of the epochal changes brought about by the pandemic is that it provides a decisive acceleration of virtual events. The growth of the Metaverse is a direct result of this.
The natural evolution of “remote” trade shows is represented by an immersive experience, which does not represent the simulation of something already known in the “real” world, but an experience as different as possible, but concrete at the same time. .
What are virtual trade shows?
A virtual trade show is more than just a website illustrating an event. In contrast, virtual fairs can represent an opportunity for companies to expand their market. It should be emphasized, however, that economic investments are not weak, especially in the beginning.
Just imagine the possibility for each guest in a lounge to have a default personal folder when entering the lounge, where he or she can download brochures and information on all classes. And, remember, it’s not just about the convenience of not having to carry paper bags of flyers into every room: it’s about having data at the click of a mouse and being able to store it though. asa. a useful way and to be able to quickly consult them at any time.
You can also imagine that you can view the products of your b2b companies in 3D without having to go to the company in question for an initial scouting.
What companies need to change their mindset
So it is necessary that companies first of all change their mindset, the content to be created should be designed to be more usable even from a distance, with a user-friendly perspective: the watch needs to be “experienced”. This is also possible through the use of NFT: non-fungible tokens are definitely at the center of the Metaverse sin exchanges or, as is the case in some entertainment areas in virtual universes, they can be used. as an admission ticket.
How much does it cost to invest in virtual trade shows?
It is impossible not to reflect on the costs involved in these new strategies. So what to do? Undoubtedly need to concentrate on investments that go in the direction of a new market. In a sometimes even visual direction. Because even if it’s true that virtual trade shows won’t completely replace traditional trade shows, we need to be ready when they start.
Considering the many investments made by Meta caliber companies in the Metaverse, it is not difficult to estimate that this opportunity will come soon. And it’s not just a question of being “present”, of raising your flag to say “I’m here”. We talk about the Metaverse today in the same way we started talking about the Internet in the early 1990s. Which is already an indication of the scope of the event.
Author: Simon ArmatolMetaverse Expert, Premium Rank
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