Sendinblue, the platform to manage your customer relationship thanks to digital


With a platform dedicated to creating and distributing email campaigns, SMS campaigns or Marketing Automation, the French company Sendinblue has made a name for itself in the global ecosystem of digital solution.


A platform designed for SMEs and also adopted by large accounts

Some ten million emails are sent per day, to more than 300,000 users in 180 countries. These numbers are staggering and yet they represent the good power of Sendinblue today. The French company that launched 10 years ago was also ranked among the 20 start-ups to follow in 2016, in our magazine. Today, the company is one of the reference platforms when it comes to digital marketing, especially through email campaigns, SMS campaigns or Marketing Automation.
A former web agency called Dual Technology, Sendinblue is leveraging its past to shape the future, by designing a solution tailored to SMEs. “These beginnings allow us to open our eyes to a problem faced by many growing companies: most of the tools are designed for large companies and sold at high prices. Serving SMEs. has been in our DNA from the beginning since all our features, support and prices were designed with this in mind, ”explained Olivier Legrand, COO of the company. But today, this solution is also being used by large companies. everyone knows. “If big companies use small tools, it means we’ve done our job well”, Olivier continues.


Customized and relevant large marketing campaigns

If the Sendinblue platform comes together, regardless of the size, sector and location of the company, it is for its ability to deliver large numbers of emails during automated marketing campaigns to its customers. “The goal of our customers is to understand how to establish a personal customer relationship through various digital channels, that they meet at each stage of the customer journey,” said Olivier Legrand, COO in the company. Newsletters, email, SMS, chat and even Facebook Ads, the touchpoints offered by Sendinblue abound to allow their customers to communicate, interact and innovate with their consumers.
The platform allows its users to personalize their marketing campaigns according to their customers and the data they have available. With lists, rules, targeted content and specifically selected channels, Sendinblue supports its customers to deliver the right message to the right person at the right time, always strictly adhering to the GDPR with the right tools and machine learning algorithms that detect suspicious uses of it. solution. Based in Europe (Paris, Berlin and Sofia), India and across the Atlantic (Seattle and Toronto), Sendinblue and its international DNA have endless play.


Great ambition

And this toy is only growing. In fact, the scale-up already experienced a huge boost in 2019 when it acquired Newsletter2go, the German competitor that at the time had a large customer base. “Our goal is to continuously improve our services. It is driven by multiple claims that are at the center of Sendinblue’s growth model ”, Olivier announced. For example, CRM Sales MeetFox joined the Group in March, while startups Metrilo, Chatra and PushOwl acquired in September 2021 .
Sendinblue’s desire is to democratize the tools used to manage its customer relationships. To go beyond the product aspect, the company has launched the Sendinblue Academy, a free training course accessible to everyone in email marketing and Marketing Automation practices, with tutorials and explanatory videos . “There is a real educational effort to be made to eliminate the complexity of automated marketing campaigns”, the COO continued with the scale-up. Thus, with modernity and an endless quest for innovation to offer the best to its customers, Sendinblue continues its development and continues to establish itself in France, Europe and around the world.

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