forget Black Friday, Amazon reduces its prices (-80%)

Prime Day was an unforgettable event on Amazon. The American businessman invented this operation (on his birthday) to thank his loyal customers. The reductions were very aggressive and the turnover turned out to be even greater than on Black Friday.

For Amazon, Prime Day has surpassed Black Friday for many years. The American retailer invented the Prime Day concept to thank its loyal customers and celebrated its anniversary date with them. For this 2022 edition, Prime Day will be held officially more than 48 hours between July 12 and 13. However, Amazon did not wait for this date to start the first offers.

Since Friday morning, the merchant has been offering exclusive discounts on its e-commerce site. Beware, like all Prime Day offers, it is reserved by Amazon for its Prime members. So you have to take out the Prime subscription (€ 49 per year or € 5.99 per month) to qualify. Luckily, you are entitled to a free 30-day trial period: if you subscribe, you can enjoy all the benefits of the program free of charge.

To see the Prime Day offers, here it is:

Discovering Prime Day

Become a Prime Member

Below, you’ll find an updated list of all the great deals during the period before Amazon’s Prime Day. If the platform is already increasing its site offerings, we can see that the competition is trying to take advantage of the popularity by releasing a few small nuggets. Software publishers or some brands (Dyson, Emma) are cutting prices this season. You have every interest in taking advantage of it.

As with every Black Friday and Prime Day, Amazon records sales records for its products. Whether it’s Echo Dot or Show (with Alexa’s voice assistant), ring alarms or eero Wi-Fi routers and repeaters, the reductions are stratospheric. This is definitely a good time to get your hands on it. For example, the 4th generation Echo Dot is shown at -70%, which is magic. Connected alarms and Ring surveillance systems at -50% are also a good deal.

This weekend before Prime Day, Amazon was not alone in the niche. It has to be said that the balances are still going on and the other players are there. This is the case, for example, of Boursorama Banque, which offers 150 euros to all its new customers (until Monday night). There’s also SFR’s RED operator that has released a RED Deal offer with the excellent Redmi Note 11S on offer. They also have Dyson and Emma with offers until Monday night.

Prime Day, an Amazon event

Worldwide, Alibaba is the leader in e-commerce. The platform has been organizing two of its own events for several years: its anniversary in March, but above all Singles Day (November 11), which is the largest e-commerce day in the world. Faced with these events, Amazon decided to respond as a master on its Prime Day.

Prime Day was born in 2015, in the month of July which also marks the date of birth of the trader. Amazon wants to celebrate the 20th anniversary of the season by offering a one-day price reduction to all Prime members. Faced with success, the American group has further strengthened the quality of its offerings to more than 200 million Prime customers worldwide. Today, Prime Day is more important than Black Friday for him, in terms of revenue.

Discovering Prime Day

In France, of course, Black Friday represents a huge turnover overall. As such, Amazon now has two options. And Prime Day this July promises deals as competitive as Black Friday. This is even more impressive because the month of July is a month with weak household consumption compared to the end of the year.

Achieving this revenue show on Prime Day was a success for Amazon. The entrepreneur does not hide his ambitions and he knows how to do it. The world’s biggest brands are available in the latest references. In technology, we can easily imagine that there are discounts at Apple, Samsung, Bose, Xiaomi, Huawei or even Sony. You have to prepare in advance because everything can be very quick.

A matter of speed

Every year, Prime Day Amazon is attacked by hurricanes. This year, the battle will start from midnight on July 12. From Tuesday morning, very early, thousands of offers will cover the American merchant site. We advise you to open your Prime account first and you need to be reactive. Within minutes, the best deals are ready. At worst, you still have 30 days to recover after shipping the package.

What is a Prime subscription for, other than Amazon Prime Day offers? In fact, becoming a Chief member allows you to get everything for free and one day delivery on the merchant’s site. This is already a good argument in favor of this subscription. But the Amazon giant doesn’t stop there because it also includes Prime Video (with its movies and series, but also sports like Roland Garros or the Ligue 1 championship, the latter an extra), Prime Music ( catalog of 2 million titles) or Amazon Gaming.

One thing is for sure: Amazon doesn’t make money by offering a Prime subscription at such a short price. On the other hand, he thinks Prime customers will be more consumer and more loyal to the e-commerce platform for their internet purchases. Prime Day is an interesting example because the best deal of the year is reserved for regular customers. The rest of the year, there are also many advantages that fully justify this subscription.

To see the first offers, here are:

Discovering Prime Day

What you need to know about our good plans

This article is brought to you by JDG experts.
The editorial staff was not involved in its fulfillment. It is possible that this publication has an affiliate link: the e-merchant can pay us a commission (for you, no change). The prices mentioned in this article are subject to change.

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