NFT NYC, BeautyTech, crypto perspectives … A look back at the latest Journal du Luxe 3.0 live.

A new meeting place for the luxury and tech sphere, Journal du Luxe 3.0 deciphers news and major trends in a booming sector every two weeks. Focusing live on June 16 with the NFT NYC report, a summary of Bain and Altagamma’s new report, the launch of Web3’s luxury brands and the latest metaverse campaigns, it’s all over with exclusive interventions by Joël Hazan (BCG), Olivier Rivard-Cohen (Cacio e pepe), Sylvain Delteil (Perfect) and Nicolas Rebet (Retailoscope).

The economic strength of luxury and optimistic outlook around Web3.

Bain & Company and Altagamma recently released a study of the global luxury market, its trends and future prospects. The message of bringing home is none other than the remarkable resilience of the luxury economy in 2022 with forecast growth of between 5 and 15%. Among the new ways of luxury, we found luxury 3.0 – with growth in 2030 estimated at +5 to + 10% in the Web3 sphere alone – and digital assets with a relatively strong influence on play and metaverse. .

Live also focused on a second study dedicated to the expectations of women in the metaverse. An extremely strong need for education has emerged with, in the face of tools, socialization because 43% of women aged 18 to 24 want to connect and socialize.

Finally, back to a debate that has been raging on the web in recent days around Meta ads and its avatars designed in some luxury homes. The Web3 community was quick to react to point out the lack of uniqueness and interoperability, an overly branded style, a visual that is too close to reality and above all, primarily, the debate between decentralization and centralization. essential to the development of metaverses.

Despite the declining crypto market, luxury and Web3 continue to write their history.

Other brands show the originality of this extension of fact. Proven to be smart ring by Gucci and Oura that allows you to better understand and express yourself through an application that combines wellness and health.

As for the NFTs, the most memorable event of the past few days was NFT NYC, a true Superbowl of digital coins. Despite the declining market volume, the enthusiasm of brands and investors seems to be continuing. Some points to keep in mind from the main lessons given during this event:

  • Security is key, the keynote watch provided by Ledger, the market -leading French unicorn.
  • Utility is the key word and phygital comes first.
  • Web2.5: wouldn’t it be interesting to get the most out of both worlds?
  • The war on devices is creating confusion for brands that don’t know where to turn.
  • The metaverse is the real buzzword of the year.
  • Augmented reality is one of the vectors for adopting Web3 in a virtual way.

With the decline in the price of cryptocurrencies, Web3 has observed an increase in the search for meaning and “purpose”. This is also the purpose of the arrival, on July 12, of the NFTs produced by actor Bill Murray. Finally, the appointment of Pharrell Williams as Chief Brand Officer of the Doodles collection says a little more about the interest of artists and celebrities in Web3.

Luxury continues its rise in the Web3 universe with two new launches. On the one hand, Bentley, a well -known luxury car brand that has launched Polygon’s unique collection of 208 NFTs, the number of which is equivalent to the highest speed of the Bentley continental GT. On the other hand, The Manufacturer and World of Women are joining forces to create a more ethical Web3 through a digital Fashion collection.

world of women webinar

No one has escaped this: the number of NFT markets is at its lowest. What is worth remembering is that despite this situation, many collections continue to be launched, but All Time High gives way to higher -end strategies. Maybe a good sign for mass adoption?

Finally, Kering continued its rise on Web3 by investing $ 1.5 billion in the Haun Ventures fund launched in March. Hublot, for its part, and following initial announcements in recent weeks, has formed a partnership with Bitpay to accept cryptocurrency payments.

Regarding Discord, NFT God gives us an interesting reflection on Discord’s potential to weaken non-fungible token projects. While all of NFT’s initiatives are now being launched on this social network, wouldn’t it also disrupt the communities themselves?

In blockchain news, Vertu is in the spotlight, the brand that began its journey in the 2000s to transform the luxury of mobile telephony. The house is back to the front by offering a new model of phone, called “Privacy is the new luxury”, accessible only through the purchase of NFT and in partnership with Binance.

birtud web3

No Web3 project without gaming skills “ pointed out by Eric Briones. This is the lesson learned from the launch of Gucci Gaming Academy with Face IT, around the mental health of youth, but also the advent of Gucci Vault and the Super Rare platform. This is a fully immersive NFT exhibit where storytelling is even more important.

In conclusion to the headline news, Salvatore Ferragamo recently launched a new boutique in New York with a variety of sneakers made to measure.

The luxury interview 3.0 strategists.


Sylvain Delteil – Beauty Tech: basics and lessons for luxury.

Sylvain Delteil, Business Development Manager at Perfect Corp has been back to the basics and lessons of beauty tech for luxury since 2013.

perfect body

The questions we face today are similar to what we experienced a few years ago in the world of cosmetics ” he explained.

Some highlights should be noted from 2013 to date: huge investment in technology, data and customer interaction issues, the advent of smartphones, omnichannel issues, the growing use of communication tools . ‘AR/VR before the Web3 turn.

Google launched the Virtual Try On service in 2021.How does a luxury company manage its e-commerce site, its stores, its social networks … Here we are on omnichannel issues ”.

Many questions have arisen with the advent of these technologies and NFTs in recognizing its brand in the digital universe, the actors who will start and the goals that will be pursued.

Joël Hazan – The deciphered analysis of luxury 3.0.

“Ang Luxe 3.0 is a broader concept than just a Web3 application. It’s about communities and knowledge ” said Joël Hazan, Managing Director and international strategy partner at consulting firm Boston Consulting Group.

luxury 3.0

Joël Hazan raises awareness of the fact that brands need to expose their community and create legitimacy for them to participate in these communities. He revealed that communities have high expectations and therefore need to offer knowledge, culture and more to the product. Finally, he stressed how important it is for luxury brands to provide a culture and the possibility of interaction, the opportunity to be a financial owner but also a “creative” owner.

People active in NFTs are active for the investment and financial opportunities they represent. However, at 60% they value the community and utilitarian aspects. “

RTFKT is at this a unique event that, in 6 months of operation, has collected 1.5 billion dollars in total sales while the brand has decided to keep only 300 million for itself. Everything is left to the community as value creation. This is one of the lessons of Web3 philosophy. The value creation is amazing and the member of a community contributes to the latter. The protagonists of the virtual world were able to observe the birth of a fashion brand purely Web3 player through RTFKT.

According to the expert, many aspects of Web3 are important to consider: control of the value chain, the issuer’s ability to capture secondary sales royalties to generate value, the brand’s ability to create and engage with communities, immersion The fire

The number to remember from the BCG study is 65%: this is the proportion of NFT holders who prefer to hold a “blue chip” NFT rather than an emblematic luxury brand item (a Chanel bag for example). However, out of the total population, only 5% prefer NFT over the luxury item. So it shows great potential for brands but a real need for education for the public.

Olivier Rivard -Cohen – Web3 business models.

Olivier Rivard-Cohen, founder of creative agency Cacio e Pepe, deciphered, in the introduction to his speeches, the economic model of Web3 and its future.

rtfk web3

Abundance is the foundation of brands ’business models. Now, with the adoption of the Web3 philosophy, we can focus on one thing but also the user ”.

The economic model is at the center of the retail revival. Manufacturers at the center of the fashion industry have things invented around the Digital Twin and is undoubtedly the next strong point for luxury homes. The challenge of being more of an economic model is how I engage and accept these new players and consumers ”. Olivier ended his speech with the posture of being both avant-garde and arguing that luxury brands should have it by asking themselves above all about their role and what they want to express in the new universe. .

Nicolas Rebet – Metaverses, revenge for physical retail and boutiques?

Nicolas Rebet, founder of Retailoscope, talks about the recent launch of Gucci Vault and the Printemps Virtual Store, when the transition from physical to e-commerce isn’t always easy.

spring

How do we move to a store where we can make real Web3 purchases? “. Luxury brands have the ability to stage differently and script their products, to convey more emotion. “We need to create vendor avatars to create interaction ”. There are many more challenges to the ability to exchange between avatars, to transfer physical relationships to Web3.

See you July 14 at 11:30 am for the new special edition. Until then, the live Journal du Luxe 3.0 can be viewed or re-watched here:

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