Game News Electronic Arts (Battlefield 2042) mocks single-player games on Twitter, players are quick to respond!
That’s it: for the past few days, we’ve been stepping into the summer season and everyone is trying, as much as they can, to escape the first waves of heat. On the Electronic Arts side, we have a particular technique to deal with all of this: to try an acrobatics on social networks and to take a big hit with air conditioning. The mistake of the American day publisher? Deal with single player games!
- Electronic Arts seems to have forgotten what made it so successful
- Battlefield 2042, Steam leaderboard… All good EA response
Electronic Arts seems to have forgotten what made it so successful
Obviously, it is possible to take care of editing very good solo games while infuriating players by drawing a joke that is very bad on social networks.. Not happy to be allowed hits like that Star Wars Jedi: Fallen Order (as well as its link in the coming months!) or even more It takes Two to see the light of day, Electronic Arts can’t help but tap once again on this type of game, which has been widely recognized by the public in recent years: just look at the sales numbers for God of War, The Witcher 3, The Last of Us, NieR: Automata and even Elden Ring, recently, to convince!
They are 10 but they just like to play single-player games
—Electronic Arts (@EA) June 30, 2022
Unfortunately, if you’re a Community Manager (CM), not everything you post on social networks comes together. In this case, Electronic Arts ’attempt to entertain the Twitter gallery ended in bitter failure.. By teaching the fact of liking “solo experiences” in a funny message, it was an entire community of players involved in these games that responded to the tweet from the American publisher. Due to enthusiasm, the latter did not walk away with dead hands and did not forget to recall the low quality past the publisher had about some of the products in its catalog.
Battlefield 2042, Steam leaderboard… All good EA response
One only needs to observe the alarming number of “quoted tweets” to understand that the message is strongly reacting to the users of the platform, all sectors combined. Among all the responses seeking to give the American publisher their own coin, we found some fairly well-known figures from video games. like Geoff Keighley, the iconic organizer and presenter of Game Awards and Summer Game Fest ceremonies, insider Tom Henderson throwing a little pike around. Forestry 2042as well as content creator Jacksepticeye who questioned the usefulness of such a Twitter message. Worse, Vince Zampella can’t hide his sadness in this tweet: as a reminder, this is the man who led Respawn Entertainment (Apex Legends, Star Wars Jedi: Survivor, etc.)
– Vince Zampella (@VinceZampella) July 1, 2022
The backlash is very painful and, of course, if you’re dealing with single-player games, it’s better to be flawless in what you admire, which is multiplayer games. However, in this area, Electronic Arts has not always excelled and faced these production accidents, Players have no doubts about using it against the publisher: most of them, for example, responded by publishing the Metacritic pages of some multiplayer games from the EA catalog: Battlefield 2042, Anthem, Madden NFL 22 or even Star Wars: Battlefront II. Supporting the evidence, other users have promoted Steam rankings to promote critical acceptance of single-player titles. With this message, EA thinks to be noticeable: it was successful.