Design thinking: love the problem, not the solution

You may have heard of design-thinking, design method or creative conception in French, as a keyword, but never really understand what it is? To demystify the design-thinkingfind out what its benefits are and understand who it is for, we will discuss it Helen Godinco-founder and chief creative officer of The Factoryand Cedric MartineauPresident and Innovation Management Facilitator of Carverinno Tips and collaborating expert training design-thinking with The Factory.

First of all, what is design-thinking? It’s a science and a way of thinking. Even if its origins can be traced back to the 1960s, its use as a method of innovation began in the 1980s and 2000. The stages of a design thinking process are as follows: at the beginning, at a stage in coverage we identify the issue or the problem we want to solve and we make a hypothesis before going into research and exploration, where we identify the user and his needs to learn something new and to adapt as a the team. Then, we can start with the idea, which is a phase of diversity: the responsibility of a facilitator during training design-thinking is to encourage the team to find them as many solutions as possible and to push them as much as possible to increase collective intelligence. From this abundance of solutions, we prioritize one that we will prototype and test with the user, so that we can either modify its improvement, or pivot to another solution and start the prototyping and testing phase again. The advantage of this process is to have a solid solution before investing in its development, explained Cedric“It’s not a linear process; everyone wants a linear process, with a guaranteed solution, but this is where we understand that we need to introduce this mindset to the organization and not go through the process every time there is a need. After repairing and refurbishing the solution, following the comments, we will prioritize what we like most about the solution to make this product, service or process as minimal as possible. The organization can achieve what is collectively loved, and the solution may be less risky because it has already been tested, so we can fund its progress with confidence.

User first
Of course the design-thinking a methodology, a process with stages. On the other hand, in order to go ahead and find a solution worth it, you need to think about the user first, as explained. Cedric: “Ang design-thinking, it is human -centered. It’s a collaboration and re-thinking that pays off for companies that embrace it as a culture. We talk a lot about a culture of innovation: that’s the foundation of a culture of innovation. We want to simplify a process, we want to create a new service or a new process, and the first question we have to ask ourselves is: who is affected by this ambition? The organization has business objectives, whatever they are, but for whom is it?

Because it is part of the corporate culture, the design-thinking is the kind of skill that has a long -lasting impact and allows organizations to be proactive in all aspects of their operations. “You will experience fewer emergencies because you have learned to adapt to change and the people around you. If you find it human-centered, then you will ask the same questions. Who cares about this? This person may have a solution, but you have no reflex to talk to him. In management, we are now talking about the need to communicate with employees: it is design-thinking. They always have solutions. A manager who doesn’t travel around his world is unaware of possible solutions to keep his business model up to date. By touring his inner world, he does design-thinking because he will thrive by listening to the people around him, ”he said Cedric.

Love the problem
Helen think that in order to succeed in his approach to design-thinkingthere must be a real desire for change: “Today, we are in a world where almost all industries are experiencing the same thing. We are dealing with the unknown, with change, we need to change things, no matter what our field or sector, we need to change ourselves.And if you need to change yourself, you don’t know the solution.So here it is. the process of design-thinking is the most efficient. He explained that since design-thinking requires a complete understanding of the user and the issues, we cannot come to have a clear command and ready solutions: we must love the problem in order to be creative and innovative.

Everyone can be creative
the design-thinking requires creativity, of course, but it’s not just for creatives: even if you’re an accountant, an engineer, it doesn’t matter, everyone can benefit from it. If you think there’s less than an ounce of creativity in your bones, don’t panic: Cedric and Helen believes that creativity can be learned! Cedric, who had previously taught carving, set a good example: “I was told, ‘oh, I can’t draw, I can’t carve.’ No. I’ll teach you how to sculpt the step, even if you don’t know how to draw.Someone who says he can’t design-thinking since he’s not creative, that’s not true. You will realize that you can be more free, that you also have this power. Creativity is not natural.

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