Tetavi Brings Volumetric Capture To Music Artists Web3

Interested to know what’s next for the gaming industry? Join game executives to discuss emerging industry trends in October at the GamesBeat Summit Next. Learn more.


Tetavi brings volumetric video capture technology to Web3 music artists so they can create new types of virtual music content.

The Los Angeles-based company finds itself at the crossroads of technology, entertainment and interior design. And now, it’s partnering with new music artists, developing and creating a virtual stage where artists can create better music video content, immersive concert experiences, and artist-specific non-fungible tokens. (NFTs). .

Advertising

Tetavi began a collaboration with two emerging artists, Riell and Besomorph. It provides them with volumetric capture services, which means it captures their form and moves and makes them in a way that makes them available for artists to use to wow their audiences with cool visual performance.

Tetavi will create a virtual stage that will be able to create immersive music video content and artist-specific non-fungible tokens (NFTs) through Tetavi’s volumetric video platform. Tetavi provides these artists with a one-stop-shop for all music video production-from preview and production to editing and finishing content. The “virtual twin” of artists can be placed digitally in any environment.

Now, fans can access RIEL and The Besomorphs hit singles, volumetric music videos, and exclusive volumetric NFT drops. In early July, you’ll also see RIELL, Besomorph and other artists about to be announced in a free virtual volumetric experimental show from Tetavi on mobile and desktop.

https://www.youtube.com/watch?v=aEeq0AuxD3M

Tetavi’s volumetric video technology is powered by proprietary algorithms, AI, and machine learning. It allows music creators to bring themselves into any digital environment, immersing them in creating today’s music video experience while providing a gateway for the next generation of artists to enter the metaverse and Web3. Gilad Talmon, CEO of Tetavi, said in an interview with GamesBeat.

“We’re really focused on balancing quality, system speed, and template usability,” Talmon said. “If you combine these three elements, it will lead the market.”

The musicians were the first to show this association.

“Tetavi’s volumetric technology opens my eyes to what’s possible for the future of Metaverse and Web3 music artists,” Bésomorphe said in a report.

Riel added, “This project is unique and I am excited to provide more compelling ways for my fans to connect with me and my music. My fans are everything to me.

Tetavi said his level of volumetric quality of video capture is almost impossible when done through the traditional production process. From cost, filming time to localization logistics, Tetavi’s software is more efficient across the board and lasts about six weeks in total from creative to final delivery of the music video, as Talmon.

Since everything is virtual, Tetavi can experiment and drop volumetric video capture in any location and backdrop providing multiple setups that are nearly impossible in real physical environments, costing a fraction of the time. what can be done in a traditional production. experience.

“This collaboration with upcoming artists like Riell and Besomorph is just the beginning as we look to continue to develop larger collaborations and projects in the music industry,” Talmon said. “Our technology platform breaks down barriers for those looking to create effective and useful immersive content, and we’re excited to create new ways for artists to connect and engage with their fans. . “

Now, fans can access hit singles from Riell and Besomorph, volumetric music videos and exclusive NFT releases with an immersive concert to be announced at a later date.

Talmon said the company has partnered with another anonymous musical celebrity in a gamified world. It’s a big project, but it requires some kind of phased approach. He ponders how AI can help change the development cycle.

“You give value to the audience, you don’t over-commit, and you don’t start spending $ 200 million to develop a game,” Talmon said. “I really like the approach and I think it’s the future of triple-A development in the game because the cost of development is increasing.”

“With AI, some of the benefits could be that time is reduced or progress can be less labor intensive,” Talmon said. “With volumetric video, we’re using a lot of AI to make the process simpler, more cost -effective, and more photorealistic.”

By automating volumetric video, Tetavi saves time, such as saving time in the motion capture process, where video cameras capture the actors ’movements, then artists capture basic rendering and stitching. they are all into animation. functional computing.

“It’s a pretty lengthy process if you want to get realistic moving and you can’t really be realistic,” he said. “We think the video solves that problem on a large scale.”

Talmon wants the technology to reach the point where the transition between volumetric video and high-end digital human animation, as far as Unreal Engine’s MetaHuman authoring tool, can be, is seamless. Tetavi took footage of the LA Kings hockey team and optimized it for mobile phones. The movements look natural and the translations are enough for many uses. For hockey players, it takes a few hours to setup and catch up.

But video quality requirements are increasing. Games and music are now the main demand for Tetavi’s services.

Artist Riell, captured using Tetavi technology.

“Music artists are looking for more monetization channels and ways to engage with audiences,” he said. “Social games are also great because people spend a lot of time with friends playing online.”

Tetavi focuses on democratizing the production of volumetric videos, which can be manipulated to present new classes of performances for game characters or music artists. If a dancer jumps in the air and that’s captured in volumetric video, then that character can be used to create more movement and imagination.

“When you think about our mission, it’s like you and I put ourselves in a game,” Talmon said. “It’s something we’re focused on. We can do a lot of the rigging and skinning automatically.

The future of AI and capture

I wonder what Talmon thinks about whether AI can really be used to design some metaverse worlds.

“It depends on how realistic you want it or how precise you want it,” he said. “At the very least in our experience, with a few caveats, machine learning is very good at making things look good. In the current state of AI, it’s something that can be done.

“If you develop neural networks and tell them how to design cities with 3D modeling, then they can do it,” he said. “Is this true in life? Apparently not. Is it possible in 5 or 10 years? I don’t know. I think we’re just starting to dig in the face.

The company has almost 78 people working for it and they are spread all over the world. Tetavi has raised $ 20m to date, with the latest round led by Insight Partners. The technology is still in beta stage.

Regarding the Metaverse, Talmon said, “I’m a big supporter of the Metaverse. I think my definition of the metaverse is closer to what Niantic thinks than Meta thinks. It’s not virtual reality. It’s a combination of spatial computing. and artificial intelligence in the real world, with augmented reality and mixed reality. »

The creed of GamesBeat if covering the video game industry is “where love meets business”. What does this mean? We want to tell you how important the news is to you, not only as a decision maker at a game studio, but also as a fan of the game. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat can help you get to know and engage with the industry. Learn more about membership.

Leave a Comment