Niantic Unveils NBA All-World Mobile Game For ‘Real-World Metaverse’

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Niantic has unveiled a new mobile game called NBA All-World that will allow fans to compete against other players in their own neighborhood.

The game uses geolocation to allow players to locate other players and challenge them to a series of multiplayer game hoops on a smartphone. It’s another title that expands the genre of location -based game that Niantic pioneered with Ingress and Pokémon Go. Niantic’s formula is to create new location-based games with famous brands like Harry Potter or Pikmin, and it also licenses the AR / location-based platform to independent developers through the platform. called Lightship.


San Francisco-based Niantic said NBA All-World is a one-of-a-kind game that will put NBA fans in the “real-world metaverse,” putting computer animations into reality. world if viewed. through augmented reality glasses or smartphones. . The NBA All-World is now in soft-launch, with a global launch expected during the 2022-2023 NBA season.

Marcus Matthews, senior producer at Niantic, said during a press briefing that the “real world metaverse” means that instead of creating a virtual world that you study, Niantic will overlay a video game environment on the map in reality. world.

“And we want to use real -world objects and objects and real -world places,” he said. “And we can make them into video game things that you can interact with and play with or against.”

NBA All-World is an officially licensed, free location-based basketball game where players can find, challenge, and compete against current NBA players in their neighborhood, then recruit them to their team before proving themselves in the virtual field.

“It’s the evolution of the next generation of sports video games,” Matthews said. “This is where the NBA game and lifestyle meet in the real -world metaverse.”

You can collect NBA All-World players.

For Niantic, the metaverse of the real world is the wrapper it wraps around the real world to immerse you in a basketball universe, “or what I like to call making the real world a theme park in basketball, ”Matthews said.

In the NBA All-World, real-world basketball courts have become fields where you can play and compete with almost the best players in the league. You can move around the map as you roam, looking for drop zones with items you can collect and use to customize your players. You can get gear like sneakers and accessories from Drop Zones.

“This neighborhood sports equipment store is the perfect place to get the latest designer shoes to customize for your players,” says Matthews. “We built this game on how basketball players naturally play. Basketball is an outdoor game. And what we did was take an experience of the game of basketball and bring it outdoors. .

You’ll discover shoes, jerseys, balls and accessories inspired by basketball culture. Players can also spot, challenge and compete against current NBA players in their neighborhood, then recruit them to their team before proving themselves on the court.

“One thing that has never been done in sports games is the card -based game,” Matthews said. “So we’re going to introduce a new style, a new way, a new flavor, to skip that and see the sports games.”

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Steph Curry of the Warriors in the NBA All-World.

You can improve player stats using Attack, Defense, and Fitness buffs. You can make sure to keep your energy high with energy drinks and watch out for energy reductions that can make it harder to score. You can challenge players and build your reputation.

You can control the player in the game using swipe movements or taps.

“We want it to be a fast, quick, and easy game system with short experiences that you can play in the real world,” Matthews said.

The idea is to take people to the courts and then play virtual basketball sessions between real -world games.

Matthews says you have to be on real courts to play with others. But he acknowledged that many communities may not have a good location. In this case, real -world parks could replace competition areas.

The company has a database of hundreds of thousands of courts around the world, and Niantic’s goal is to try to increase traffic in places so people can play more basketball in real life. You can also play against someone in your own house if you have a friend or sibling who can play in the same location via a feature called Proximity Multiplayer. But you can’t find things falling this way.

“In the NBA, we’re always looking to provide new ways to connect our fans to the league,” Adrienne O’Keefe, NBA vice president of global partnership, said in a press briefing. “And we really see the NBA All-World and this partnership with Niantic as a way to add an exciting new game to our portfolio that provides a whole new experience for our fans in this metaverse. real-world AR gameplay. “

“NBA-All World gives us an opportunity to take NBA players into Niantic’s real-world metaverse, paving the way for fans to interact with them in new ways,” said Josh Goodstadt , vice president. executive chairman of licensing for Think450, a representative from the NBA Players Association, in a statement. “Niantic has a proven track record of creating games that encourage participation in local communities, and bringing our players to the NBA All-World adds to that immersion.”

In addition, the NBA All-World will adopt NBA fashion with the ability to dress players in the game with custom clothing, Matthews said.

Players can register to be notified when the NBA All-World is available in their country by visiting this site.

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You can play one-on-one fights against other NBA All-World players.

“We want people to use our game to start a real basketball game,” Matthews said.

Glenn Chin, the head of marketing for the game, said at a press briefing that the game could attract basketball players or “sneakerheads” who have their own relationship with the game. The game is a way to express your love for the game and to connect with other players. The game will provide AR experiences.

The game will add location -related facts, such as the courts where NBA players grew up playing basketball. It’s a cool feature that inspires kids to become basketball stars.

Niantic CEO John Hanke is a basketball fan, and the high school basketball team he played for won the Texas State Championship. The conversation began about five years ago after Pokémon Go debuted as the NBA noticed its popularity, O’Keefe said.

“It’s clear where it’s going,” O’Keefe said.

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