Pimster modernizes customer relationships with post-purchase brands through digitalization »PACA’s economic and political newsletter

Today, 90% of the carbon emissions of fuel companies are justified by the production of consumer products.

The heavy impact of climate on our everyday products is primarily due to resource extraction and the manufacturing process. Also, every year Paper production is responsible for emitting 250M tonnes of GHGs.

Manufacturers need to make a real inquiry into this tool being less malleable and less respectful of the environment. The publication of instruction manuals represents an adequate cost structure for companies, up to tens of millions. Finally, we noticed that 70% of product breakdowns are due to poor reading of instructions.

Pimster, the new post-purchase tech startup, has decided to change the use of notifications by digitizing them so they can be included in a sustainable process.

Baptiste Gamblin, CEO of Pimster, analyzes the purpose of the startup: “ We took the bet that within 5 years the paper notices would disappear. For us, Pimster is the opportunity to drive change and shape the future we want for consumers. French manufacturers, and especially home appliance brands, have been working for years to digitize their manuals without finding the right solution. With our platform, we provide them with the right tools to make this change in record time. ».

Stories to guide consumers

Pimster, by “stories”, digitizes user manuals through short and natural videos. Its interface, simple and clear, guides consumers through the entire life cycle of the product: from purchase to maintenance to the end of its life. A new approach that transforms customer service and helps companies in their ecological transition. In just a few months, Pimster deploys its solution in more than 150 countries and 25 languages with brands such as the Brandt Group or the Emosia Group (Maison Berger).

Pimster’s goal is to bring a new eco-responsible solution at a lower cost to manufacturers while giving users a more accurate understanding of the product. This solution can also help optimize customer service tickets by answering consumers ’questions more effectively. Baptiste Gamblin explains: “ By researching the after -sales services of the companies, we quickly realized that more than 30% of the after -sales service tickets were due to incorrect or non -reading of the user manual. ».

Historically regarded as a cost structure, after-sales service is now a real growth for companies, especially through the sale of spare parts, personalization of experience and loyalty to consumers. The companies also collect accurate data on product usage and the problems encountered. This feature comes in support of the R&D department for the development of more sustainable products. “, translated by the CEO.

Healing: a must for everyone

While we live in a society where products have a shorter lifespan and where, moreover, some brands no longer hide the use of planned redundancy, Pimster prefers to engage with selectors. sustainability by extending the life of the products. Want the company rprovide consumers with the keys to the proper use, maintenance, repair and reconditioning of their products in a simple and intuitive way “.

In addition, since May 2022, a wellness index is spread over nine categories of household appliances and electronics to better guide the consumer, and change the habits of manufacturers. Remediation is needed so that consumers can make significant savings while adopting an eco-responsible approach.

Pimster wanted to be a part of this change and explained that Healing must now be presented as a necessity for all : the startup is pushing brands to become more transparent by further improving the quality of their products. Brands can raise awareness of the importance of regular maintenance while facilitating access to spare parts. Thanks to their interface, users can order spare parts in a few clicks and then follow video tutorials to repair the damaged part.

The development of a The video format for digitizing notifications is very new and allows companies to make real savings. Also, the research was conducted with the aim of comparing carbon emissions from the source of the paper user manuals and the results from the Pimster user manuals. The results show that in a complete life cycle of a manual, the Pimster alternative can save up to 90% of carbon emissions.

Finally, we noticed the huge cost of not reading, updating and translating paper use manuals for businesses. By moving these manuals to digital, as proposed by Pimster, the company can realize significant savings but also reduce, significantly, its carbon footprint rate.

About Pimster

Launched recently, Pimster presents itself as a solution to make brands interact with their customers after purchase. Its purpose is to speed up and optimize the use of products, to make them more efficient and more robust, but also to provide feedback from consumers to build customer loyalty among companies.

Prices vary according to the product concerned and the equipment chosen by the company.

Today, companies like Brandt Group, Maison Berger Paris, Starlett or SelfCare1 rely on him.

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