Meta Expands The “Miniverse” With New World Experience

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Meta has announced two new apps from major companies that use Horizon Worlds metaverse tools. Guitar maker Fender Musical Instruments has announced the Fender Stratovere and the BMW Group has introduced its MINIverse.

The new Horizon Worlds apps debuted at the Cannes Lions event and will be available to all Meta Quest 2 VR headset users in the US, UK and Canada. Brands are rushing into the metaverse, as we saw yesterday with the combination of Admix and Landvault to create metaverse experiences for brands. And Meta is investing at a rate of $ 3 billion loss per quarter in its Reality Labs division to improve the metaverse.


“If you tried something (in the Metaverse) two or three years ago, it changed a lot,” Nicola Mendelsohn, head of the global business group, said at a press event. “Every 10 to 15 years there has been a huge change in terms of platforms to calculate how things have evolved. So we have desktop, we have moved to mobile. And here we are now with this one. truly a completely immersive experience that you can have.And the real promise of the metaverse is still five to 10 years away.But that doesn’t mean people won’t join and join now.And we’ve really seen the brands together.

These announcements seem to balance creating places to gather and play. The former is more for social experiences in the metaverse, the universe of virtual worlds in which everyone is involved, like novels like. Snowfall and Loan player usa. While games are like a way to get the players involved in the game. I’ll figure out which users are the most attracted, and I think that’s the games.

“It’s not about imitating what we do in the real world. That’s not the point, ”Mendelsohn said. “It’s about changing the ways we work together. And you will find that the feeling of your presence is unique. Nor is it a question of building a specific world. I have a preview and I can tell you what made me both smile and they made me smile for different reasons.

The MINIvers

The BMW Group MINIverse of Horizon Worlds.

The BMW Group has partnered with Pereira O’Dell, Creative Shop and Meta Horizon Worlds, creators John Burnap, Jordan Marcotte and Malcolm Langille to create MINIVerse. The VR experience tried to create an exciting Go-Kart racing game with up to four drivers.

Players can drive a MINI on a gravity-defying track. Spectators can intervene to help or create chaos-press buttons to drive cars off the ramp, or block them with a “whac-a-mole” style pin, or even help friends with timely acceleration.

Players can customize their virtual ride for the track and unlock a special EV MINI model as they win multiple races. Players will enjoy customizing their MINI, changing its colors, adding hood stripes and a contrasting roof. They can try different race combinations and unlock other MINI cars in their quest to dominate the leaderboard and challenge their friends.

Sebastian Beuchel, MINI Brand Marketing Director at BMW Group, said he was excited to be the first automotive brand to move into Horizon’s virtual space. “We’re all excited about the idea of ​​getting what I think is the most fun car to drive in the Metaverse. It’s not just about copying what you can experience in the real world. That really adds up.

Stone in Fender Stratovere

min 2
You can make your own Stratovers riffs.

The Fender Stratoverse Horizon Worlds is an island-shaped Stratocaster guitar surrounded by floats
he than. It features giant Fender guitar amps and planets floating above the stratosphere and has a co-play audio experience for creating original musical riffs.

In collaboration with R/GA, Creative Shop and Meta Horizon Worlds creators Ashley Briley, Matt Torres and Sammy Nu of VRinReview, the Fender Stratoverse is a collaborative destination, where visitors go on a virtual treasure hunt, find a chord of all Stratoverse and combine to create beautiful musical combinations.

Players start by dropping the Stratocaster -shaped guitar headstock on the island, and so
aboard the main attraction when they had already boarded the fretboard and reached the Riff
Will do.

Upon entering, people are invited to travel the world together in search of guitar chords, represented by
Fender was chosen in shimmering colors. Once a selection is opened, it can be used by anyone in the world
to Riff Maker where it can be placed in any of the 18 Riff Maker slots to add their chord to
the community riff in a loop.

Players can move the pick of the riff, and also have the option to duplicate it or change it by changing it from a major chord to a minor chord – or make it sharp or flat . The world has some Easter eggs for fans to enjoy, including air guitar areas, four special gold picks that unlock the ability to record your riff, and more planets to try out. on a flying Fender pedal to play your musical creations.

“We couldn’t be happier to be invited by Meta to bring Fender to the Metaverse for
first time, ”Evan Jones, marketing director at Fender, in a statement.“ As a brand, we are committed to enabling all forms of musical expression and are excited about the potential of this technology to allow fans and creator of Fender to connect, play and create across borders. , cultures and from any distance. “

To discover worlds, you can search for MINIverse or Stratovere in Meta Horizon Worlds. As part of
Meta’s presence at Cannes Lions, there will be connecting doors to the two brand worlds within Meta
Demonstrations at the Horizon Worlds Pavilion in Meta Beach. In addition, in partnership with Meta Spark, there is also
AR effects are accessible via QR codes creating unique ways to sample each world.

min 5
The MINIverse is for car fans.

“We are very excited about this next generation of creatives,” Nicky Bell, Vice President and Global Head of Creative Shop, said at a press event. “No one has learned to build these worlds. This is a new technology. And so having designers out there at the forefront of this craft, and really understanding how to build, is very important. The other thing we focus on is thinking about community.

Mendelsohn said there have been 16 million new guitar players on the market since the pandemic began in 2020. And he said there are 10,000 new worlds already created in Horizon Worlds.

Megan Trinidad, Executive Creative Director at R/GA, said at the press conference that she has partnered with the creators of Horizon Worlds to get Fender to work.

“What we do is pair them with experienced end -to -end vendors to really understand what an experience can give life to the fan and Fender brand ethos,” he said. “This is a great opportunity to partner with vendors to really test what Horizon World has to offer.”

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