Admix Joins Landvault to Transform Building Metaverse Experiences

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Mix merges with Landvault, a founder of metaverse worlds like The Sandbox and Decentraland, as it pivots Web3. The joint venture will be known as Landvault and has a net worth of $ 300 million.

Landvault for too many creator of the virtual experience in worlds aimed at attracting people to blockchain and metaverse ecosystems. Landvault has over 100 specialist metaverse designers and developers. Today, the new company is a metaverse experience founder, or a metaverse construction company, with a total of 180 people.


By merging with Landvault, Admix aims to be a service provider for large IP and brand owners, enabling large companies in all industries to enter the metaverse and be up-and- run on game advertising technology from Admix, said Sam Huber, CEO of Admix, in an email to GamesBeat. Huber will head the joint venture as CEO.

“We combined Landvault (creative capabilities) and Admix (monetization technology) to become a one-stop-shop offering for brands or IPs to enter the metaverse,” Huber said.

The roots of Admix are to provide technology for integrating advertising into games. This allows brands to place product placements in areas where they can be seen by players. Admix has now emerged from the crowded and “ultra-dominated Web2 adtech duopoly.” And it’s moved into the “blue ocean” of Web3, or decentralized blockchain experiments, where competition is low and standards still need to be defined, Huber said.

“In an immersive environment like Metaverse, we expect to get rid of annoying advertising and native and in-game experiences to become de facto ethical, which will give us an edge,” Huber said. With these additional features, we can now create metaverse solutions before they are profitable using our technology, become “vertical” and get a lot of value. We have already proven this model by helping many brands like L’Oréal get into DCL fashion week, and other projects that are still going on.

The new mission

Landvault has 100 founders.

LandVault will be a platform-independent construction company focused on The Sandbox, Decentraland, and NFT World metaverses to facilitate the entry of major brands into the metaverse.

The newly merged entity has $ 25 million in growth capital from Admix’s Series B in October, and a roster of leading brands looking to enter the metaverse. The joint entity also attracted interest from new investors and was valued at $ 300 million.

Founded in 2018, Admix has become an in-play platform, connecting game creators and advertisers through seamless product placements. The company works with the largest mobile publishers, from Gameloft to Supersonic, as well as several brands, including McDonalds, Calvin Klein and Formula1, helping them reach their audience with mobile games. It has over 500 advertisers and employs 600 gaming and virtual world experiences.

Admix has already raised $ 37 million in funding and recently launched a Web3 metaverse offering, helping brands create metaverse experiences. This revenue stream quickly surpassed the media revenue generated over the past two years, prompting Admix to leverage resources to enter the content metaverse.

Founded in 2021, LandVault quickly became The Sandbox’s largest founder, growing from five to 100 founders in six months and delivering more than 30 activations for Web3 projects and brands.

landvault 3
An alien world built by Landvault.

Sam Huber, Founder and CEO of Admix, will lead the joint venture, as the founders of LandVault transition to the new company. The entire management team remains in place and will operate independently, under the LandVault brand, and will strive to introduce brands to the metaverse while developing proprietary projects such as LandVault Plaza, Genesis token, and Creation Game.

“It’s a complementary combination,” Huber said. “Since the inception of Admix, our vision has always been to create tools that enable brands to enter the new digital and virtual environment. We believe the metaverse is the perfect toy to expand that. vision for the next decade.With Admix, our new entity and company focused on historical games, we feel responsible for making the metaverse responsible-with quality content that will delight users. But we also have a proven technology stack and development team to create tools that accelerate the metaverse economy.

Samuel Huber is the CEO of Admix.
Samuel Huber is the CEO of Admix and now CEO of Landvault.

Ryan Inman, founder of LandVault, said in a statement, “The Admix merger gives LandVault better leadership opportunities in this metaverse. Both companies have significant financial resources and thousands. fellow brands among them. Together with the industry’s best development team, these are strong assets that will take LandVault to the next level. »

Admix has helped thousands of brands target gaming audiences, including F1, Doritos, Calvin Klein and Facebook Gaming, driven by a vision to eliminate annoying ads and create better ways for brands to get into environments. games and virtual worlds. The integrated LandVault will use Admix’s strong relationships with major brands to facilitate their integration in the metaverse.

The metaverse has become part of e-commerce. LandVault is targeting an opportunity that recently cost more than $ 1 trillion in annual revenue to analysts at JPMorgan Chase. The same report says heavyweight brands including Walmart, Gap, Microsoft, Nike and JPMorgan Chase themselves are entering the metaverse at a rising rate.

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