My Avastars: WowWee And Gamefam Make Physical Metavers Dolls

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WowWee has introduced a new line of toys to its portfolio. The My Avastars line of toys was born from kids using avatars to explore, create, and express themselves in the metaverse. In fact, the metaverse is so much more deeply embedded in My Avastars DNA that WowWee has partnered with Gamefam. Toymaker and publisher Roblox has created a doll that enables seamless interactive play in the physical and digital worlds.

The launch of My Avastars kicked off with three unique dolls. Each doll is dressed in an iconic fashion-forward outfit. What’s more, you also get a mystery ingredient bonus and reusable sticker sheets. All combine over 100 possible unique looks.


“As the Roblox universe continues to grow, we are focused on building the next generation of successful franchises born out of the metaverse,” Gamefam boss Joe Ferencz said in a statement to GamesBeat. “My Avastars marks the first time that a Roblox toy and game have been developed simultaneously, giving players a fun experience in the real world and the metaverse.”

That’s the physical part, but how does Roblox fit in?

Each of the dolls has an individual code to unlock in the new My Avastars: RP game within Roblox. The role-playing game won’t launch until July, but it will allow kids to live with their dolls online. Doll owners can use the codes to unlock new trends, hairstyles and facial features.

“One of the unique things about My Avastars is the aesthetic of the doll itself,” Andrew Yanofsky told WowWee. “Traditionally, fashion dolls are molded to perfection. In comparison, the blocky shape of My Avastars, flat faces, skin-and-repetitive sticker games are all designed to stimulate children’s creativity by allowing them to move and arrange their dolls as they do their avatars.

The entire project can be community owned. WowWee and Gamefam have launched a Discord server to allow fans to communicate both ways with My Avastars. Their voices have had a real impact on the evolution of My Avastars, both physically and in-game.

So the question…

The thing I have to sit down and think about is whether these are considered Toys of Life. These dolls are real toys, but they don’t have wireless chips. They don’t need any special hardware to interface with a game.

I think they could be better toys than real Life toys. Skylanders, Starlink ships, and even Amiibos have more figurines or statues than anything else. My Avastars are dolls that you can sit on and play with.

Or maybe it’s not considered a Toy of Life thing. Maybe it’s not necessary. Maybe it would work well as a set of fun dolls for kids with a bonus for linking to the game.

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