The spread of NFTs is unstoppable. Many famous brands are starting to come back with these new technologies, grouped under the name Web3. Only, the problem that needs to be solved in this universe in order to reach the generation is democratization. And for that, Zelf planned everything. This company wants to be a neo-bank in the metaverse. In addition to banking products and the modernization of an industry as big as video games, Elliot Goykhman’s company wants to give the public the possibility to touch the finger of the NFT idlas. To achieve this goal, Zelf had the idea of the century: integrating the Apple Watch.
Zelf: The neo-bank of the metaverse writes about the future of Web3
The neo-bank of the metaverse, Zelf, wants to capture the NFT market. To achieve this goal, the company wants to continue the world of video games. Play-to-Earn, a game mode where virtual wins have real value. This move will already represent a giant leap, even if this economic model will greatly benefit the studios in play anaa.
“For game developers, the easiest solution is to remove old titles and breathe new life into them through P2E.. »
But Zelf didn’t intend to stop there. Once the things become real assets, can offer banking and financial services to players. That is, borrowing money against the achievements of a game.
For most people, talking about metaverse banking and consumer credit earned a point in a video game because it’s science fiction. But for Zelf and its founder, Elliot Goykhman, it’s already a reality. That’s why the latter is already considering the next steps: simplifying and speeding up the transfer of NFTs by replacing specialized sites with transaction systems integrated with instant messaging applications. For the daring readers already, know that Zelf allows you to buy and sell NFTs through popular applications like Facebook Messenger, WhatsApp, Telegram or even Discord.
However, Elliot Goykhman is also aware of the constraints of this ecosystem. Now, while a user may have NFTs and game items, it’s hard to share their collection with other people. It’s hard to imagine someone in a café grabbing their computer to explore a purse (digital asset portfolio). To address this problem Zelf, once again, has come up with an exclusive solution.
“The user interface in today’s NFT markets leaves a lot to be desired. It’s not visual, it’s not exciting. Remember how people show and sell their baseball, football, or Pokemon cards. However, the user interface is one area where Apple excels.»
By integrating blockchain technology into the Apple Watch card system, Zelf makes it compatible with NFTs. And by choosing Apple, Zelf also made that experience fun. And trading NFTs can be as easy as trading Pokémon cards.
NFTs on all watches
Recently, a luxury watch brand, TAG Heuer, implemented a solution to display an NFT on its dial. Problem is, this solution is only available for customers who are willing to invest 1,800 euros in this high-end display. In addition, the luxury watch market will reach 500,000 sales by 2020, which is 200 times less than the number of Apple Watch in circulation. It was precisely the latter, whose price started at $ 199, that Zelf chose to offer the NFTs to the public.
If the TAG Heuer idea is relevant, the impact is much smaller than Apple watches. In addition to accessing a larger clientele, this brand is an expert in the field of connected watches, while TAG Heuer thinks outside the box in luxury watchmaking. There are two advantages that Zelf seeks to take advantage of. However, luxury is not something Elliot Goykhman wants to be seen disappearing from Web3. However, creating value is a lengthy process.
“I think the industry should come to luxury by encouraging collecting rather than short-term opportunistic buying and selling. The collection will bring long-term stability to the market as people start using it.»
The main difference between Elliot Goykhman’s approach and TAG Heuer’s is the vision. For some, the NFT and Web3 market is a golden goose that needs to be fully exploited. For Zelf, Web3 is the future. By building and solving problems that value ultimately exists. “Patience and duration of time are more than energy or angeras Jean de la Fontaine says.