Back to the highlights of the first live Journal du Luxe 3.0 live from VivaTech.

Web3, Metaverse, IA, AR/VR, phygital … Every day, new brands are launching into these new worlds. To catch up on the rich news, analyze and learn but also receive the opinion of experts, the Journal du Luxe has officially launched their live show that takes place every 15 days.

For its inaugural edition, Journal du Luxe 3.0 had a particular resonance by filming, in part, during VivaTech, the world’s largest tech gathering. The opportunity to receive Alice Chang, CEO and founder of Perfect Corp., a successful unicorn who will soon be listed on the stock market and become a partner in these first live shows. Back to the first stage.

Luxury 3.0, a long -term strategic paradigm shift.

Talking about luxury 3.0 means talking about technology, but above all about generational and societal changes, building a new identity for brands and a new experience in customer.

This is how the audience felt when they saw the emergence of Livi, the new virtual muse of LVMH proudly presented by VivaTech with Bernard Arnault. It only takes a few minutes through the aisles of one of the show’s largest stands to see the scale of the Web3 luxury phenomenon, from Guerlain and its Cryptobees, to Bulgari and the NFT watch it to Christian Dior, which offers a connected customer. experience through a variety of technologies.

Among the major news of the two weeks, it’s hard to forget the announcement Salesforce which in turn launched Web3. The largest CRM platform will soon offer companies an NFT Cloud platform that will allow them to manage their customer interactions and manage NFTs directly from it. We know part of the alliance between Data and Web3: confirming the trend.

It was also an opportunity to review the statistics of some dropped NFTs icons like Gucci and Superplastic but also Murakami and its collaboration with Hublot, as well as the Tag Heuer announcement that now allows crypto-investors to proudly display their NFTs on their watches. A new way to promote your luxury 3.0 status?

The leaping news surrounding mass adoption of cryptos – despite a red market – makes it possible to turn back many brands such as Balenciaga, Farfetch and Tag Heuer that now accept payments in cryptocurrencies.

On the subject of blockchainthe news that caught the eye was the arrival of Prada with the NFT collection and the rise of Lunu, a leader in crypto payment methods that has now embraced Ripple and allows luxury brands to continue to trampling on this universe.

Focus, in the end, on Discord and the special link created through this platform to brands for their customers, in particular, the setting up of competitions to inspire and engage communities.

Luxury 3.0 at the crossroads of immersive worlds.

The rest of the news is dedicated this season to play with in particular a zoom in demonstration done a few days ago by Sony for its VR2 helmet. This once again shows how much play is one of the key components of the Metaverse.

in L ‘immersive placeJournal du Luxe 3.0 goes back to the release of the film Top Gun on 4DX and the power of immersiveness in society as a whole, as well as the efforts that remain to be made in terms of methodology and user experience.

The release of Byredo’s first true Métaverse perfume in collaboration with RTFKT for AlphaMeta essence is also discussed.

The big interview: Alice Chang, CEO and Founder of Perfect Corp.

Perfect Corp. uses new technologies and especially AI, AR and now NFTs to rethink the customer’s journey in the world of beauty through virtual experiences that allow products to be tested. The YouCam application in particular has been downloaded by over a billion people worldwide. In addition, more than 10 billion virtual fittings occur each year, impressive numbers for the unicorn that will soon be listed on the stock exchange.

luxury newspaper live

Recently, the company launched NFTs by offering four makeup looks “Astral”, “Queen”, “Cosmonaut”, “Mystical” and “Glitching”, available on the OpenSea platform and offering customers once accessing these styles from Perfect Corp. YouCam app.

But the company didn’t stop there because it was now thinking about the Metaverse.Today, the Metaverse is still difficult to define. What we observed is that it can be linked to cryptos and NFTs but also exists independently. said Alice Chang for whom “the Metaverse is a great opportunity for the beauty sector, especially through the concept of virtual store ”.

In conclusion, Alice Chang described the potentials offered by Web3 and immersive worlds in the world of beauty and luxury, as well as the springboard that AI has to offer. Creating a hybrid world, combining physical and digital advantages is the ultimate goal (…) The magic of AI is very important in cases of using beauty, combined with augmented reality technology. AI now brings even more added value. For example, it can detect your skin color and even the quality of your skin to best adapt the recommendations for suitable beauty products..

The live ended with an intervention by Frederic Cavazza on Metaverse marketing techniques and the unveiling of a POAP designed for the occasion in collaboration with artist Valérie Lade.

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Find below the replay of this live and see you on June 30 for the next edition!

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