10 major brands have recently landed in the world of NFTs

In recent years, the popularity of NFTs has increased. Many celebrities, companies and brands have decided to explore the fascinating world of NFTs, thus breaking records. According to the latest report “Global Non-Fungible Token (NFT) Market 2022” through research firm Research and Markets, the global NFT market is expected to reach $ 211.72 billion by 2030, which will grow at a compound annual growth rate (CAGR) of 33.9% from 2022 to 2030. In this article, we learn -an what brands have recently won the charm of NFTs and in what context they are using them to connect with their community.

Lamborghini

In January, Lamborghini launched a collection of five exclusive NFTs in collaboration with Swiss artist Fabian Oefner. Made under the theme of space, these collectibles feature a Lamborghini Aventador Ultimae rocketing into the air, the lower half of which is decomposed. Each NFT symbolizes a piece of carbon fiber sent by Lamborghini into space. A QR code is written on each piece of carbon fiber and refers to one of the collectibles. These NFTs sold at auction in February for a total of $ 659,636.

Coca Cola

In July 2021, Coca-Cola released a series of 4 collections. Sold as a set, the collection includes a vintage cooler and bubble jacket to wear at Decentraland, a sound visualizer that mimics the sound of a drink being poured on ice, and a Coco-Cola friendship card . The series sold at OpenSea auction for more than $ 575,000. These funds are donated entirely to the charity Special Olympics International. Afterwards, the company launched a new collection of four NFTs depicting festive digital snow globes.

chicken feet

Adidas, the sportswear giant, teamed up with Prada in January to create an NFT artwork from 3,000 tiles from artists around the world. The work was sold at 30 ETH to Supperare, with 15% of the proceeds going to the creators. As such, last month, Adidas launched its first collection of NFTs featuring both physical and digital items. This can be used in The Sandbox metaverse. For the launch of these collections, Adidas has partnered with Bored Ape Yacht Club (BAYC), GMoney and Pixel Vault. He also bought an avatar named Bored Ape Indigo Hertz.

Samsung

In May, Samsung launched a platform entirely dedicated to non-fungible tokens. baptized “Samsung NFT”, it allows users to browse, buy and sell NFTs directly from their TVs. In addition, in January 2022, the home appliance leader also deployed the Samsung 837X virtual store in the metaverse of Decentraland.

McDonald’s

In November 2021, on the 40th anniversary of its famous McRib, McDonald’s created a limited edition of 10 NFTs featuring this sandwich. In December, the company created NFTs for scavenger search as part of a virtual event hosted by a California entertainment chain. Then, in February, the chain of fast food The American announced its intention to open a virtual store in the metaverse, after filing ten applications for registration of associated trademarks. This virtual restaurant is intended to receive real food orders and NFTs in the market.

Nike

In December 2021, Nike entered the world of NFT by acquiring RTFKT Studios, a decentralized digital fashion company. Two months later, the two companies airdrop their first collectible. In April 2022, Nike launched its first collection of NFT sneakers, called “Cryptokicks”. It includes 20,000 virtual sneakers, including one that sold for $ 134,000.

Burger King

Burger launched a marketing campaign around NFTs in September 2021. The company put QR codes on nearly 6 million food boxes. Scanning these QR codes unlocks NFTs, collecting them can lead to rewards. The operation was performed in collaboration with market Katam-is.

Louis Vuitton

On the occasion of Louis Vuitton’s 200th anniversary, the luxury French fashion house has created an NFT game called “Louis The Game”. The latter illustrates the legacy of the French leather goods maker through a collection of exclusive collectibles. In addition, the world of video games invites players to discover its history, by collecting postcards and other memorabilia.

Pepsi

In December 2021, Pepsi announced plans to produce 1,893 NFTs to honor how it maintains its mark in the music industry. The Pepsi Mic Drop NFT are graphic versions of microphones, capturing the colors and flavors of the brand. The collection was created in collaboration with VaynerNFT, a consulting firm led by communications company VaynerX.

Gucci

In January 2022, fashion house Gucci announced its entry into the NFT space with the SuperGucci project. This is a ten piece collection created in collaboration with toy and fashion brand Web3 Superplastic. Each NFT opens with a ceramic figurine made by the hands of Gucci creators.

NFTs are still in their infancy, but they are already showing a lot of strengths. They are adopted by brands for a variety of reasons, including the desire to: strengthen the bond with their customer base, diversify incentive mechanisms, position themselves as avant-garde, attract a young -on audience, opening up to a wider geographical audience, having a unique brand identity on the Internet, and so on. In short, the impetus from a commercial point of view is not lacking. So like them or not, NFTs are here to stay.

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June MAFFOCK

I came to blockchain out of curiosity and stayed with it out of love. I was amazed at the possibilities it offered through the different use cases. With my pen, I hope to help democracy with this technology and to show how it can help make the world a better place.

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