The world’s oldest watch boutique has launched its NFT collection

Beyer Chronometrie is the oldest watch sales company in Switzerland, it has announced that it has launched its first collection of NFT watches.

NFTs between tradition and innovation

After 262 years, the Beyer Chronometrie family business is entering new ground of innovation. In partnership with FTSY8 Fictional Studio, a brand of digital creative agency SiR MaRY, the famous Zurich watch boutique has launched a unique NFT collection, unmatched in the world.

This strategy is bearing fruit. The first 100 NFT watches were sold after just seven minutes, the next public delivery will take place on June 29, 2022. In addition, the virtual pioneer of Swiss watchmaking visited the World Economic Forum in Davos. The project was presented by Beyer Chronometrie and FTSY8 at the Maison de la Suisse.

Beyer Chronometrie asked four designers from different fields to create a series of new virtual watches: Simon Husslein, designer and professor of interior architecture at HEAD in Geneva; Niklaus Hodel (aka “The Shoe Guy”), a specialist in luxury shoes; Ricardo Diaz, 3D artist who is also responsible for transcribing the virtual drawings of this company; and Florian Beck, digital specialist and man behind the project.

Just because we invented watchmaking doesn’t mean we’re resting on our victory. For 262 years, we have been looking for ways to combine tradition and vision. With the NFT watch collection, we are once again doing well“, said René Beyer, CEO and owner of Beyer Chronometrie.

Another example that luxury watches and digital innovation can be cheap, it’s in the same view that Tag Heuer is launching a smartwatch function that allows you to display your NFTs.

In a different style, Hublot launched his crypto-watch for wealthy hodlers.

NFT Beyer
source: Beyer

The design of watches

It is not enough to create a collection of NFT watches, they also need to appeal to demanding investors, who are often accustomed to the technological jewelry of major Swiss watch brands such as Rolex.

For this project, we worked at the intersection of watchmaking, technology, games, streetwear and fashion.“, explained Philippe Meyer.” There is a very wide selection of NFT models with many variations that can be purchased on a dedicated platform.. Instead of expanding its physical footprint, after eight generations of operations, the retailer has finally found infinite new virtual territory to explore.

This is truly the beauty of web 3.0, that there are no limits and if at all possible, everyone is free to contribute to the creation and development of this hyper-connected digital world.

In an interview on Beyer’s website, Hodel answered a question about our digital future: “ The trend towards a greater online presence, in the form of meetings, shopping, games or social media, can make users wonder how they want to present themselves digitally, or in the metaverse. How do I dress up my avatar for a digital interview? How do I express myself when through my VR glasses, I am walking with friends in a virtual New York in the year 2357? »

Beyer Chronometrie provides an example for many traditional companies that refuse to look at the expansion of web 3.0 and the digital space in our world. It’s important that giants like Beyer keep changing to maintain their beauty.

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Alexis Patin

Love geopolitics, economics, cryptocurrency, Eurasia and travel! (as far east as possible), crypto-trader for 4 years.

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