The metaverse has the first homeless person, the visible incarnation of the invisible

The initiative comes from an association that helps people in dangerous situations.

As McKinsey published a report on economic opportunities in the metaverse on Wednesday, a mythical homeless man named Will has been venturing into one of the virtual worlds since the end of March. Aim, to ask users of these platforms about the importance of links made in real life, and to participate that metaverse platforms can be strengthened.

The project was born out of the collaboration of Entourage, an association for the protection of vulnerable and isolated people, and the communications agency TBWA \ Paris. The idea is to understand a weeping paradox in our society: “we weren’t very connected yet and even then we were never alone behind our screens. A paradox is a danger that may be further emphasized with the evolution of the metaverse, this virtual and immersive world, considering the future version of the Internet, and its emergence in our lives.“Entourage notes in his press release.

An answer to solitude in front of screens

Today, there are nearly 300,000 homeless people in France, but loneliness is not limited to this number. “VSHow many people have a conversation or social interaction each month?said Frédéric Jacquard, Director of Customer Service and Marketing at TBWA. “I know a homeless man who has his tent near a pharmacy with free WiFi. As a result, he was confused by games all day. It was like an escape from the truth for him.»

The will isvisible incarnation of the invisibleaccording to Jean-Marc Potdevin, co-founder of the Entourage association. The character is the spokesperson for the excluded, numbering six million according to the Entourage association. Will is designed within street committee, consisting of the former homeless. The latter was able to show their experience: “will he not be beaten there?asked one of them.

Will composed them: it’s more of a publicity stunt, Will, we can bring him to life, invite him to TV sets! He was a citizen action characterlined up by Jean-Marc Potdevin. In one of his speeches, Will criticized the absence of the issue of homelessness in political debates on the eve of the second round of the presidential election. “Major release is everyone’s business“, according to the founder of Entourage.

An alert in a mercantile system

We’re trying to explain what a positive Entourage startup technology is»: These comments by Jean-Marc Potdevin are topical as the general public discovers abuse and violence in the metaverse. According to Frédéric Jacquard, there will be 20,000 individuals per day in the Decentraland metaverse by March 2022. Currently, there are about a hundred platforms claiming to be from the metaverse, a large part of which is in the experimental stage. .

Will’s virtual clothes cost 15 euros, that’s the same cost we did»Stated the founder of Entourages. This cost is far from the pharaonic amount invested by other users of Decentraland or The Sandbox platforms. “Someone spent a real fortune to buy [une villa], just to be a celebrity’s virtual neighbor. There are many examples like that… Same [un yacht que]someone paid $ 650,000“, according to the virtual homeless Will in a video published on March 31, the date of the end of the winter break.

By the time VivaTech, a European event dedicated to start-ups and new technologies, was being held, Will was promoting the discussion around the metaverse, which is not singular but plural.

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