BNP Paribas Real Estate has taken a first step in the metaverse with WIRED

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This new real estate analysis and forecasting tool offers a virtual immersion in the heart of cities …

( – BNP Paribas Real Estate continues to develop WIRED (Wearable Immersive Real Estate Dataroom), a digital twin dedicated to the city yesterday, today and tomorrow. With data that allows it to track past developments and anticipate future changes in cities, this real estate analysis and forecasting tool offers a virtual immersion in the heart of cities.

New: the ability to view neighborhoods across Europe with qualified data on several million buildings as well as the possibility to meet in this virtual space to “e-visit” together the properties that sell or location. These new features will be presented at Viva Technology, a show dedicated to Tech that will take place from June 15 to 18 at the Paris Expo, Porte de Versailles in Paris.


WIRED is a technological platform that combines multiple solutions that offer a virtual copy of cities that are more real than life. To achieve this, BNP Paribas Real Estate surrounds itself with the best experts in the world of immersive reality, especially in the field of video games and movies with special effects.

UNITY technology, a reference platform for creating and using real-time interactive 3D content (3DTR), gives BNP Paribas Real Estate teams a tool for visualizing real estate data in 3D with unique graphics and in concrete and contextualized reality.

“The transaction business is evolving; technology is supporting us in this transformation and WIRED is the perfect illustration of it. This immersive tool will allow us to better respond to our customers’ questions and needs. We are convinced that these operational innovations are essential to guarantee the efficiency of our business and we are proud to continue to evolve the market offer “explained Eric Siesse, Deputy Managing Director of BNP Paribas Real Estate Transaction.

NVIDIA brings technology that enhances the customer experience and allows WIRED to be truly mobile. Thanks to NVIDIA CloudXR, NVIDIA’s extended reality (XR) content streaming software solution, WIRED users can now experience this network-streamed application from the RTX server of the NVIDIA-certified system, directly to their all-in-one headset.

“Powerful visualization tools are essential for exploring and evaluating real estate data,” said David Weinstein, XR Director at NVIDIA. “By streaming their immersive experiences from powerful NVIDIA GPUs to the edge using CloudXR, WIRED users can explore their data with absolute fidelity and detail, even on modest XR devices . “


BNP Paribas Real Estate has also partnered with Magic Leap, a company that is developing a state-of-the-art augmented reality optical technologyfor businesses. During Viva Technology, the startup will make its new glasses, Magic Leap 2. It offers the widest field of vision on the market as well as promising image quality and exceptional digital rendering thanks to a new dipping technique which enhances digital content in bright environments.

“Magic Leap is pleased to partner again with BNP Paribas Real Estate by bringing augmented reality solutions to Viva Technology,” said Julie Larson-Green, Chief Technology Officer at Magic Leap. “The augmented reality of the moment can create real value for companies that invest in the right platforms and solutions; WIRED is a good example of this.”


If the “digital twin” is needed, it will no longer be enough to understand the real estate markets … The major asset of WIRED is to combine it with a sufficient mass of complementary information to allow it to be formatted and thus imagined.

Thanks to cross-referencing of BNP Paribas Real Estate’s internal data resulting from “open data”, the client has at its disposal millions of buildings and their surroundings, visible over the years (between 1997 and 2030) and throughout Europe. To combine its previously qualified data with exceptional quality, BNP Paribas Real Estate relies on ESRI technology, an integration solution based on NVIDIA technologies, which allows assimilation and also timely updating. real data, regardless of their source (public data, future studies, surveys, connected items, etc.).

A focused future analysis

WIRED’s agility also makes it possible to share a targeted future analysis, by browsing markets with no space or time limitations. Thanks to the collection of data – demographic, topographical, economic, it is now possible to simulate the economic impact of the development of a district according to the surfaces dedicated to tertiary activities, shops and housing …

WIRED thus offers a complete view of a real estate market, from the European scale to its district, to the interior of the building. The richness of its database makes it possible to appreciate all the details whether in the building or its immediate surroundings (public transportation, services, diversity, etc.) and predict future developments. Unprecedented in the market and dedicated to BNP Paribas Real Estate clients, this digital clone of the town facilitates understanding of the market and above all their decision making from anywhere in the world …

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