As the digital fair in France opens its doors, many innovations are presented to visitors. Whether deployed by Numeum, Dassault Systèmes or even Microsoft, the themes explored at Vivatech 2022 primarily address the themes of digital transition, carbon footprint control and innovation.
For this new edition, nearly 2,000 exhibitors gathered around the Porte de Versailles in Paris. So Vivatech 2022 was announced by welcoming many digital companies in their respective fields. A full momentum to respond to the innovations provided by the companies. As well as those that can create new growth levers.
A trend particularly emphasized by Numeum and Medef. The two organizations are merged within the framework of Ref Num, which is present at Vivatech 2022. To address the major point being taken by the sector, the floor was given to Pierre-Marie Lehucher, co-president of the organization representing digital companies. in France.
The manager explained: Numeum works in favor of ecological transition, either on a daily basis or through the Planet Tech’Care program. This is the main point that all companies are thinking about right now. We are thus working with the aim of encouraging the creation of observatories that address various aspects related to ecology. Because in addition to digital change and digital sovereignty, the topic of tomorrow is really there. Digital brings new solutions to the environmental scene. Companies now need to optimize their resources. And it requires an ability to simulate their production and optimize it by approaching clean solutions. »
To a Green transition
The comments were provided by Christian Poyau, co-president of Medef’s Technological Changes and Societal Impacts Commission. The manager explained: “French companies need help fast digital because it involves many social effects as well as in terms of sovereignty. Vivatech represents a major European activity in these fields. This is why it remains important to promote large groups in the field. But also startups, SMEs and ETIs if they accelerate the green transition. »
So the question around the development of truly responsible digital technology is central. Digital -related activities, for some, are considered energy efficient. While forecasts announce a doubling of digital energy consumption between 2017 and 2025, there are solutions. Especially since companies have invested in the subject.
The most recent study conducted by BCG and Medef reported that 76% of companies consider reducing their carbon footprint an issue they are aware of. 74% of respondents say they have taken (or plan to do so) measures to reduce their ecological footprint. Nearly 72% of them use digital technology to achieve these goals.
Véronique Torner, Administrator of Numeum, President of the Responsible Digital Program explains: “ It is time to consolidate the ecosystem to scale up in ecological terms. The first point is to make companies understand what their digital footprint is. We therefore recommend that managers be encouraged to use recycled equipment and to pay attention to managing their supply chain for the latter. The challenge, through organizations like Planet Tech’Care, is to create a plural ecosystem to raise awareness and provide companies with real tools. We are finally in an equation between innovation and integrity. Because digital represents, without a doubt, a huge lever for successful change. »
Companies that rely
To initiate this change, companies have demonstrated how the reality of setting measures allows for an ecological gain. But it’s also economical. Yannick Berezaie, CEO of Isodom explains: “We will first promote a collective and offer our customers quick to make responsible purchases. The idea could also be to put in place a certification process on its suppliers. From my point of view, every professional it must be remembered that ecological transition represents, like digital, a tool for resilience. »
Whether it’s a question of lightweight structures or of large companies, the approach has turned out to be pretty much the same. Many large accounts have taken the opportunity to be allowed by the Covid crisis to partially change their practices and initiate changes. This is the ambition of Microsoft France in particular. The company outlined its resolutions and objectives for 2030.
Corine De Bilbao, CEO of Microsoft France explained: “ We make many commitments on topics related to carbon neutrality or zero emissions. We want to be transparent about these aspects. This is why the measurements made by the software are important to have a good view of this area and to know the amount of carbon emissions generated by our activities. Finally, companies must also produce documents that show their fingerprints. So the topic will be even more important in the coming months. »
Welcome to the metaverse
Among the most important innovations in recent years is the use of virtualization of physical elements representing a capital node. This is the case, for example, with the use of the metaverse.
Reducing “meta” and “universe” (metaverse in English), this online world should allow avatars to create interactions. Whether it’s entertainment, buying, selling digital goods or services that haven’t been invented yet, this space promises a lot. The sector is also promising good growth in the coming years.
The latter should generate 5 trillion dollars by 2030. The use of digital twins should in this sense grow by 30 to 50%. Another point, some verticals such as maintenance optimization should grow by 75% in the coming years. To date, 120 billion dollars have been invested in 2022.
Limit medical errors
A point where Bernard Charlès, Vice-Chairman and CEO of Dassault Systèmes, insisted. The French leader says: the patient dialogue is completely changed. To participate in this change, we are putting in place new best practices to enhance our collaborations with physicians and health professionals around the virtual patient. Then it is possible that we will work in depth in the field of brain tumors. In order for practitioners to be able to burn a tumor, it is necessary to provide them with highly precise tools. »
He added: “ To limit medical errors, it is therefore important to be able to perform tests on the metaverse. Thus we performed several clinical trials that allowed us to reduce the risks associated with the treatments. The current challenge is now taking the form of a scientific challenge. In terms of health, the topic revolves around the effectiveness of treatments or even vaccines. Finally, it may be possible with our tools to create an honest profile of a person to get the best therapy for him or her. In short, the use of virtual and metaverse therapy represents a real revolution.. »
Vivatech 2022: concrete use of blockchain
Beyond the trend, the use of the blockchain is set to continue in the coming years. To do this, technology, like NFTs, is a way to engage part of its customers and make them sustainable. As we explained in a recent article, the use of loyalty cards is an appropriate way to use this technology.
It is based on a basic trend where the younger generation wants to have more interoperable digital elements. In this context, elements such as loyalty points may, in the future, become interoperable. Especially since as part of the consumption of things becoming digital, this type of asset has every opportunity to evolve. It is in this context that many start-ups like Amaze, Lyzi, Wytland, Qiibee or even Facenote use the blockchain.
Facenote offers, for example, a service to decentralize facial recognition. This allows the creation of a type of biometric identity NFT token to be used in a hotel. The tool does not store customer data or photos. This allows them to check in, pay their bill or access their room. Presented at Vivatech 2022, it is therefore a concrete use of a new technology in short.