Mark Zuckerberg Demonstrates His Take on User -Generated Metaverse With Crayta Tools

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Meta CEO Mark Zuckerberg announced that user-generated content tools will help connect Facebook’s 2D gaming experiences to Meta’s long-term vision for the Metaverse.

Metaverse is the universe of virtual worlds that are all interconnected, like novels like Snowfall and Loan player usa. In October, Zuckerberg rebranded Facebook as Meta and moved to a metaverse strategy, driven by the company’s investments in virtual reality.


In the summer of 2021, Meta bought Unity 2 Games, a UK company that creates a user-generated content tool called Crayta. Powered by Meta, Crayta will launch today as a cloud streaming experience.

Zuckerberg also announced that Facebook Gaming is expanding the availability of its cloud gaming catalog in several Western European countries, an important step as the same infrastructure can be instrumental in delivering metaverse experiences across platforms from in Meta to the future.

With the addition of Crayta, Facebook Gaming is continuing their mission to make the game more accessible and democratic in game development, the company said.

Meta acquired Crayta last year for user -generated content.

First launching Google Stadia in 2020 and after the Epic Games Store on PC in 2021, Crayta offers thousands of user-generated games and virtual worlds for people to play and interact with. It also offers an easy -to -use toolkit that allows everyone to collaborate to create their own games and create their own experiences from scratch.

For the announcement, Zuckerberg joined Crayta’s creators in the game to rebuild the campus grounds at Meta’s headquarters, Hacker Square, with mini games and amusement park attractions. During the build, Zuckerberg and the creators discussed the future of the creator ecosystem, the emerging category of game creators as global builders, the long-term vision for the metaverse, Facebook Gaming’s cloud infrastructure and its implications. to deliver metaverse experiences, and so on.

“One of the things I really like about it is the idea of ​​being able to design a space or design a game from within the space or the game,” Zuckerberg said.

Zuckerberg worked with Crayta’s creators DryCoast & Kay to re-imagine Meta’s Hacker Square in-game with Russ Dooley on Crayta’s development team.

Regarding the cloud infrastructure, Zuckerberg said, “Historically, if you wanted something like this to run in this high-quality 3D environment, it was very difficult to render in a browser or on phones, but you can do it using the cloud infrastructure. and then send it to the network after you render it in the cloud is a big step forward. »

Zuckerberg said he has been a gamer since his childhood.

“When I started building things as a kid, first I got a computer, I started playing, then I started writing games and developing, and then from there I started coding. among other things. I’m really excited to give people a lot of tools to make games, ”Zuckerberg said.

You see, you can also be a multi-billionaire, if you play. Tell that to your parents.

On the potential of Metaverse in 2D and 3D, Zuckerberg said, “A lot of times now people think of Metaverse as 3D experiences that you can have in virtual and augmented reality, but I think what Crayta is showing, is that you can both.create and enjoy these kinds of experiences very easily in all kinds of 2D environments, including just the Facebook app on phones and computers.

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Who is the man at the bottom left?

He added, “We are excited to launch our Crayta social world and gaming environment on Facebook Gaming. Thanks to our cloud streaming technology, mobile and desktop performance is very fast, even if you don’t have a powerful system. .I recently jumped on Crayta with some talented creators to talk about the future of gaming while building Meta’s iconic Hacker Square.

There are, of course, people who are skeptical of Meta, which loses nearly $ 3 billion per quarter in its Reality Labs metaverse division. But if you put the company’s entire finances in the context of losses, Zuckerberg has plenty of time to experience the metaverse.

“For some, CEO Mark Zuckerberg’s quasi-fanatical obsession with Metaverse represents a headwind that has caused headaches. Last year, he said,” I think the metaverse is the next chapter on the internet. “But context is important-it’s one thing for Zuckerberg to change the company’s mantra; it’s another to change your source of revenue,” said Charles Archer, IG’s finance writer. waste that money, but it can also be a wise investment from a uniquely successful entrepreneur. In addition, Meta will generate nearly $ 118 billion in revenue and $ 29.4 billion in revenue by 2021. It’s comfortable to spend $ 1 billion per month on Metaverse. If the concept never goes away, he can just close Reality Labs at any time and save the extra money. And with an attractive earnings -to -price ratio of just 15, Meta stocks remain the strongest on social media in the world.

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