The Casino group came strong in the metaverse The Sandbox (SAND)

A game to win President Price vouchers

A few days later, the French retail giant Cracks announces that it has purchased a virtual world plot at The Sandbox (SAND). Now, it was the Casino group that made its entry with huge fanfare into the metaverse through its real estate subsidiary.

If Carrefour has not yet determined what it wants to do in the metaverse, the Casino group has already revealed part of their ambitions.

There is no virtual store, but a game that uses the codes of what we have already seen in The Sandbox. It was originally reserved for members of Club Leader Price, the discount brand of the Casino group, who will be given “golden tickets”.

“We started buying plans by the end of 2021, but we’ve implemented a lot of projects with the goal of providing a customer experience. We’re in an industry approach. The goal is to create value in this new- virtual properties just as we do our real properties, ”added Nicolas Joly, CEO of Casino Immobilier, in an interview with Les Échos.

👉 On the same theme: Sandbox invests $ 50 million in an incubator to improve the metaverse

Monoprix and Franprix can follow the Price Leader example

The purpose of the game made by the Casino is simple. In the metaverse plot The SandBox belongs to the group, participants had to go in search of food from the Club Leader Price online store, to get vouchers or discounts redeemable in the real world.

The company is also studying the introduction of rewards in the form of non-fungible tokens (NFTs).

This game intended for Price Club Leader members will serve as an experience for the Casino group. If this is to prove successful, he will have to bring his other major retailers into the metaverse, such as Monoprix or Franprix.

👉 In addition: The virtual universe The Sandbox raises 93 million dollars


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About the Author: Guillaume Huault-Dupuy


Enthusiastic about pop culture and new technologies, I fell on the deep end of cryptos and blockchain at the end of 2017. Since then, I’ve never been out of it. After years of observing the expansion of this fascinating universe, I decided to put my journalistic skills into the service of its democratization by joining the Cryptoast team.
All articles by Guillaume Huault-Dupuy.

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