Apple: the RealityOS brand was recently registered with… an anonymous company

A new sign has been added to new bans and rumors. Marking the name of Apple’s upcoming mixed reality headset OS means it could be introduced at WWDC. Its operating system should in any case be discussed during the opening conference.

WWDC is fast approaching, a perfect time for big software announcements – and sometimes the products that go with them. However, this year, Apple can take advantage of its developer conference to launch a new movement in its application universe. A few weeks ago, we learned that versions of Apple’s mixed reality headset were presented to the giant’s management committee, suggesting that the product was nearing completion and yet to be presented. Now, it’s the RealityOS brand, the supposed name of the future operating system for Apple’s MR helmet, that makes the headlines.

A registered name… in the Apple way

Parker Ortolani, product manager for Vox Media, owns especially The Vergeactually discovered that an anonymous company, Realityo Systems LLC, submitted a trademark application for the name realityOS on December 8, 2021, two months before this name appeared in the codes. Apple origins.

The application for the registered trademark must be validated before June 8 … two days after the opening of WWDC, and its famous keynote to which the major announcements are linked.

As Parker Ortolani points out, the company does not own any other trademarks, and its mark is not used in other parts of the world at this time. So it’s possible that this company is a way for Apple to guarantee its product name isn’t explicitly associated with it. In any case, this is how it usually goes.

A presentation in June, a launch at the end of the year?

Aside from a unique coincidence, and a major ensuing disappointment, WWDC should take pride in the space of virtual and mixed reality. The question now is whether Apple will just introduce its OS and hide its headphones later, that is, will it introduce the hardware at the same time as the software, even if it is released at the end of the year. it has happened before.

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One would say that it seems hard to think of a separate introduction, for the simple and good reason that developers need to know and experiment with hardware to improve their applications-simulation is not everything, especially of a new kind of product, though some sad thoughts can still be imagined card boxes where to put the iPhone …

So it is conceivable that, like the Developer Transition Kit, Apple’s 2020 Silicon development kit, which takes the form of a Mac mini, Apple will provide, for a fee, a hardware development kit with its realityOS. This was the beginning of the introduction of the first new line of Apple products since the Apple Watch. A historic date in the small world of technology.

WWDC will begin on June 6, and although mostly virtual, Apple has announced that it will offer some “physical” sessions for some developers and students. Signs of returning to normal? Or rather the need to put a new product in the hands of some developers? We can’t wait to find out.

Source: The Verge

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