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Metaverse platform virtual land joined Williams Racing as an Official Metaverse Partner. The multi-year partnership begins this weekend as the Formula 1 racing team heads to the Florida track for the first-ever Miami Grand Prix.
Williams Racing in the Metaverse
This collaboration will celebrate one of the newest and most successful racing teams in British motorsport to date. With a full focus on engagement, the partnership will look to add a deeper fan experience on race weekends and beyond.
Williams and Terra Virtua will also explore opportunities to create digital collectibles and generative art projects to bring Williams Racing fans into the metaverse through interactive virtual environment experiences.
As an official partner of Metaverse, the Terra Virtua brand can be seen on car barge boards, driver racing suits and mechanic suits. The Terra Virtua logo will be placed on various digital and physical properties of the team.
Terra Virtua CEO Jawad Ashraf said:
“It is a privilege to work with a British racing team with a unique motorsport heritage. As progressive innovators in the field, we believe Terra Virtua has a connection to the team. We look forward to starting and continuing to. exploring other opportunities for cooperation. »
Williams Racing Commercial Director James Bower added:
“The partnership with Terra Virtua provides an opportunity to connect with future racing fans in a new way. With Terra Virtua using the Polygon blockchain, with strong continuity credentials, it is also consistent with the team’s maintenance costs.
Founded in 2017, Terra Virtua is a sustainable metaverse platform that delivers immersive social, gaming, digital collection, and creative experiences through its curated marketplace, interactive virtual environment, and exclusive brand association.
Williams Grand Prix Engineering Limited’s core competitions are to design and develop racing cars to compete in the Formula 1 World Championship. As one of the world’s leading Formula 1 teams, the company has won 16 FIA Formula 1 World Championship titles since its inception in 1977. Nine of these titles have been won at the Constructors ’Championship along with Cosworth, Honda and Renault. The remaining seven titles were won at the Drivers ’Championship along with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.