Sandbox, the metaverse that empowers creators around the world to create immersive 3D worlds and gaming experiences, and Arianee, the leader in integrated web3 solutions for brands, today announced a a ground-breaking partnership. The two pioneers of web3 and NFT have collaborated to offer users the first truly hybrid brand experiences, creating, for the first time, a link between the real world and the metaverse, through NFT.
The immersive nature of the metaverse brings an added dimension to the user experiences. Brands and NFT collectors aspire to provide a seamless and seamless experience to their communities by making NFTs more profitable. In particular, it is possible to deploy an NFT derived “IRL” (in real lifein real life) in the metaverse: this is what the experts call the “metaverse ready”.
For the first time ever, Arianee and The Sandbox have brought to life this concept, thanks to a simple and seamless experience that brands can now offer to their customers.
The concept is simple: if you have an NFT that gets “IRL” (in real life), you can get the corresponding NFT in The Sandbox, and vice versa. The brands that “mint”(Or“ strike ”) NFTs on both platforms are able to offer this possibility to their users, thanks to a simple interface. This unprecedented association thus marks the beginning of the relationship between the metaverse and physical stores.. The possibilities are endless and limited only by the creativity of brands that can now offer physical, digital, experiential and immersive offerings to their users.
The first brands to deploy this unique service will be unveiled in the spring.
This partnership strengthensjoint ambition of Arianee and The Sandbox to take advantage of tokens (digital tokens) and purses (digital wallet) as new gateways to true omnichannel experiences.
Even nowaccessoriesoneventson Private sale or even in exclusive collaborationSandbox and Arianee are trying to build one new customer relationshipsalways more personal.
In order for brands to directly know the future practical cases that result from this partnership, Sandbox joined the Arianee Association, where it became the first metaverse member. Since making it in 2018, Arianee has aspired to be the leading partner of web3 brands. The Arianee association has more than 40 members such as Moncler, Breitling, Mugler, Panerai, IBM, Ba & Sh, IWC, Paris Fashion Week and the Richemont group.
Since the 2000s, the luxury and retail sectors have undergone profound changes: the emergence of new prisms of communication, the growth of e-commerce, the deployment of tools on social platforms. second-hand sales and, more recently, the metaverse appearance, events. that experts have consistently presented as one of the greatest opportunities for the sector since the creation of the Internet with a market estimated at more than a billion dollars, according to American magazine Forbes.
” The avatar is the first element that allows most users to enter and interact with the metaverse. Owning one’s identity, expressing one’s style by importing a favorite brand into the metaverse, developing one’s virtual avatar, are all forces that will make our experience special. We are proud to partner with Arianee, join the association and work with the biggest brands. »
Sebastien Borget, co-founder and CEO of The Sandbox
“I’m pleased to see that the first partner brands are getting this opportunity to push the limits of innovation and create links between their traditional model and these new spaces. Their customers are now travel smoothly between the physical, digital and immersive worlds, and we will soon see the emergence of new user experiences. »
Pierre-Nicolas Hurstel, CEO and co-founder of Arianee
We are pleased to welcome Sébastien Borget, co-founders of The Sandbox-during Marketing Remix in November 2021. He was accompanied by Frank Desvignes, Axa’s Global Head of Innovation and Partner of True Global Ventures, who invested in The Sandbox .