Ipsos conducted a global survey for the World Economic Forum on the issue of the metaverse. This survey reveals that the worldwide public is divided on the level of enthusiasm for new technologies.
The Ipsos survey found that nearly half of adults in 29 countries said they were aware of the metaverse (52%) and had positive feelings about using the long-term reality of the day- day life (50%). The important information that emerged from this survey, however, relates to wide differences in familiarity and interest in these new technologies across countries and demographic groups.
This is one of the paradoxes discovered in this survey: enthusiasm for augmented reality is higher in developing countries than in most high-income countries. In China, India, Peru, Saudi Arabia and Colombia, more than two-thirds of respondents said they had positive feelings about the possibility of participation. In contrast, this is the case in less than a third of Japan, Great Britain, Belgium, Canada, France and Germany.
We found the same pattern of opinion distribution regarding familiarity with virtual reality, augmented reality and metaverse. More than two-thirds of respondents in Turkey, India, China and South Korea said they were at least somewhat familiar with the Metaverse, compared to less than a third in Poland, France, Belgium, Germany and in the United States Netherlands.
It should be added that some demographic categories show more interest and willingness to use new technologies than others: therefore the interest and willingness to use new technologies is higher among young adults, among of people with a higher level of education and men in general than. among the elderly, people without higher education and women.
Despite the differences of interest discussed above, one point seems to be calling for more consensus, it is the impact that the metaverse can have on lives. In fact, audiences around the world are widely anticipating a wide variety of metaverse applications that use augmented reality to transform people’s lives next. decades – especially virtual learning (for an average of 66% in 29 countries), digital entertainment in virtual reality and virtual work environment.
Expectations about the impact of metaverse apps also vary across countries and demographics, following the same pattern of “favorable” to extended reality. However, the differences are not as marked, suggesting that whether they expect it or not, most people expect their lives to be greatly influenced by new technologies in the coming years. .
This Ipsos survey, beyond the contradictory difference of opinion it promotes, brings us back to a fact we may have forgotten: the disruptive nature of the metaverse that is about to change many aspects of our daily lives. life. Perhaps it is, more so than NFTs, that will give new economic life to the cryptocurrency ecosystem.
Receive a summary of the news of the world of cryptocurrencies by subscribing to our new daily and weekly newsletter service so you don’t miss out on any important Cointribune!
Luc Jose Adjinacou
Far from weakening my enthusiasm, an unsuccessful investment in a cryptocurrency in 2017 only increased my enthusiasm. So I decided to study and understand the blockchain and its many uses and relay the information in my pen related to this ecosystem.