VIDEO – In his column for JDD, Sébastien Tortu, marketing consultant and author of DNVB, the (new) trade, interested, this week, in the metaverse.
” By 2030, people will be able to teleport from one place to another without moving from their sofa – not only for games and entertainment but also for work. This sentence seems to be from a science fiction film and yet it is the declaration of Marc Zuckerberg who has been working on this famous metaverse for a long time! Although the term “metaverse” was coined in 1992 by science fiction novelist Neal Stephenson, it only recently entered the mainstream lexicon after Facebook changed its name to Meta to reflect its strategic goal of making it. vision of science fiction as a fact.
Metaverses are immersive 3D digital worlds based on virtual reality and augmented reality experiences.
The Metaverse has 5 main features:
- It persists (exists independent of the user’s presence)
- This is real time (users can experience live events)
- It’s unlimited (supports unlimited simultaneous users and VR world),
- It has its own content (users can work and pay for objects in the metaverse)
- And it’s interoperable, you can easily navigate from one world to another, as now in a few seconds you can go from the concert of your favorite artist to the meeting with your boss.
Metaverses are bigger than closed online games – they allow people to enter using their true identity and use these platforms to shop, play, hang out and work.
Since the Covid crisis, teleworking has evolved so much that working in the metaverse is clearly no longer science fiction.
For organizations, metaverses promise to make more realistic, and therefore more productive, immersive meetings made possible through 3D virtual reality headsets. Microsoft has already launched Mesh for Microsoft Teams to make online collaborations more fun and efficient by helping people connect in less personal ways, such as sharing body language, having cooler conversations. , and even participate in team meetings.
Another advantage of working in the metaverse is that there is no limit to the space available or the features you can use. You can invite anyone you want to a specific place, from one to billions of people. You can easily add accessories: do you lack a whiteboard to take notes? Don’t worry because that’s it, no need to go to the store.
However, the metaverse not only has advantages. Right now living in the metaverse is complicated because technology is not yet advanced enough for you to forget the boundaries of reality. In addition, it requires expensive high-tech equipment. Second, there are concerns about data security, as a continuous metaverse must capture and store user data in order to provide an intuitive experience. Finally, issues such as discrimination and sexual harassment in a metaverse workplace need to be examined in detail before a major launch.
Currently, working in the metaverse is possible in a limited way once you are already on the equipment and the company is the latest. But make sure of one thing: if we agree to spend our days in front of Zoom or Google Meets, make sure we enjoy spending it in the metaverse.