These are the French who built the Web3 business

Frédéric Montagnon, Web pioneer and founder of Arianee

A Web2 pioneer in creating Overblog, the 46-year-old entrepreneur is now weaving his web into the Internet of the future. In 2017, he launched Arianee to help brands create, distribute and leverage NFTs. “Until a few months ago, the topic was still hidden. Today, no CMO of a company can cope without a Web3 strategy.”explanation by Frédéric Montagnon.

The Parisian start-up has developed an all-in-one platform, a type of Web3 customer relations software, and has won contracts with about fifty companies including Le Printemps, the Casino group and Breitling. An idea that attracted investors with a collection of 20 million euros at a round table led by Tiger Capital on May 10.

Inspired by his entrepreneurial soul, Frédéric Montagnon first invested in the crypto sector as a business angel before launching LGO, a cryptocurrency exchange platform for U.S. -based institutions and one of the first to register as a digital asset service provider. (PSAN) via AMF.

Convinced of that “Blockchain powers back users and companies with their data”he launched Arianee with Pierre-Nicolas Hurstel. “Decentralized technologies will make it possible for companies to achieve digital transformation and transform their relationships with their customers. All while freeing themselves from Gafam to regain their sovereignty.explanation by Frédéric Montagnon. What woke me up in the morning was the ambition to join this new Internet revolution. ».

Jérôme de Tychey, block enthusiast and founder of Cometh

Jerome of Tychey launched Cometh to “put blockchain into play”. The startup makes games based on blockchain technology. The game seems like a no-brainer for the former Warcraft player to be on “a good national level”. Its first game,, developed on the polygon blockchain, will bring together more than 10,000 players by 2021, according to the startup with about fifteen employees in Paris. “A success where we surfed to launch our fundraiser”explains its founder, referring to the $ 10 million financing phase made in early May.

Other start-up activities involve offering white label tools to video game professionals so they can integrate the blockchain into their offering. In blockchain games, players can own, sell and sell characters or accessories in the form of NFTs that are beneficial to the gaming experience. “Blockchain disrupts industries, such as 3D and network gaming created in the 1990s-2000s”believes Jérôme de Tychey, who found the blockchain a way to push back the current limits of the industry.

A number of French blockchain ecosystems, the former normalien joined forces with Simon Polrot in the development of Ethereum France, which he has led since 2016. The association creates content so that this technology can be accessed and organize events such as The Ethereum Community Conference (EthCC), a European reference. The next session, July 19-21, will feature Ethereum creator Vitalik Buterin.

Séraphie de Tracy, an entrepreneur who wants to be fast

With Séraphie de Tracy in charge, everything went very smoothly for the Cohort. “Six weeks to set up our product, eight to sign our first client”, definition of the young woman. The Cohort joined start-up studio eFounders, which primarily carries two tricolor unicorns, Aircall and Spendesk. The young shoot is the first project of their new ambition: the release of upcoming nuggets on the Web with 3Founders. Like Arianee, Cohort is developing a SaaS solution to democratize the use of NFTs for brands and their customers. “NFTs are a technological vehicle that allows brands to offer a passport to a very different customer experience”said Séraphie de Tracy.

This HEC graduate became familiar with the blockchain during his time in the City of London, before joining Stratumn, a former French nugget of decentralized financial services. In particular he will cross the streets with Nicolas Julia, one of the founders of Sorare, whose success illustrates the “Potential of NFTs”.

This industry needs to evolve to be accessible to as many people as possible, believes Séraphie de Tracy. “Web3 is still a closed club with nothing to do with the unknown. We want to allow brands to reach everyone.» In the Cohort, the issue of nature is also on the mind. This is why the platform was developed by Polygon, which aims to be the first “climate positive” blockchain. In a “green manifesto”, the network recently promised to be carbon neutral by the end of the year and climate positive in the future (by reducing CO.2 and a $ 20 million compensation policy).

Sébastien Borget, the key metaverse of The Sandbox

In the media whirlwind due to the emergence of the metaverse, the name of The Sandbox has become important. And with it, that of his two French creators, Arthur Madrid and Sébastien Borget. But success did not come overnight. Sandbox is their third entrepreneurial video game venture, launched in 2011 to allow game creators to develop their pixelated 2D characters and games. “Over the next eight years, we attracted 40 million installations and 70 million user-generated worlds.recalls Sébastien Borget. But we were disappointed that we could not reward the creators. »

It is the discovery of blockchain and NFTs in 2017 that will help them solve this equation and make The Sandbox one of the best visions in the metaverse. Thanks to the blockchain, every 3D content created (character, object, etc.) is linked to an NFT, which can be resold transparently in a marketplace.

“Every user owns their own digital assets. It’s an open metaverse, unlike Roblox and Facebook, that owns the content and therefore uses it if they want to.”, lined up with Sébastien Borget, whose startup was owned by Animoca Brands, a Hong Kong-based video game company. To date, there are many hundreds of creators around the world. “Some get all their revenue from The Sandbox. There are even video game studios that have a team dedicated to our platform.”, meaning the trader. After raising $ 93 million in a SoftBank-led funding round in November, the startup could soon raise $ 400 million for a Bloomberg estimate of $ 4 billion.

Nicolas Julia, the 3.0 entertainment giant with Sorare

Photo credit: Julien Faure

Nicolas Julia’s ambition is clear: “Make tomorrow a sports entertainment champion.” With Adrien Monfort, they bet in 2017 that NFTs could transform the entertainment experience of the sport and launched Sorare. A “fantasy football” game based on the buying and selling of unique digital cards, where play and investment are combined. “We are very quick to come to the conviction that the specific characteristics of NFT technology, in much the same way as the lack of digital or the question of tracking, will bring about a technological change that will have the same impact on our lives. such as the advent of the ‘Internet or smartphone’, meaning of the 35 -year -old businessman.

The former EM Lyon employee began his consulting career before co-founder of an incubator (La Javaness) and discovered various blockchain applications at Stratumn, a pioneering French start-up in sector.

If investors were initially skeptical of the project, five years later, Nicolas Julia’s stakes are almost certain. By the end of 2021, Sorare will have completed the largest fundraiser in French Tech’s history with 680 million dollars, bringing its valuation to nearly 4.3 billion dollars. As the NFT market grows in 2021, Sorare has increased the number of active users tenfold in a year and claimed 270,000 active users for 1 million registered on the platform.

After European football, Nicolas Julia has now attacked the lucrative American market and announced this May a partnership with Major League Baseball (MLB) in the United States. And Sorare didn’t intend to stop in such a good way. “Another partnership on a new sport is underway”predicted the dealer, who had not yet played all his cards.

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