12 important numbers to know in 2022

Let’s talk a little, let’s talk concrete, let’s talk numbers!

/ Published on

Tomorrow, all in the metaverse? © athitat / stock.adobe.com

It’s hard to escape the metaverse for a few months, because the topic is at the center of discussions. A few days ago, Carrefour burning Twitter with a video presenting virtual job interviews with a “Second Life” aspect. If others are very critical of a web3 that is far from existing, Gartner is more optimistic about our future use. The consulting firm estimates that 25% of people will spend at least an hour a day in the metaverse by 2026. It remains to be seen how and what to do. As explained in a recent interview, Christophe Cotin Valois, CEO of Welcome Max, “ The use of the metaverse remains unclear. Many will break their teeth and are likely to use where it is not expected, as is the case with augmented reality which is commonly used today in training and industry. »

While the contours of these future immersive virtual worlds remain defined, the race for innovation (and communication) is already underway for brands. HR communications operations for Carrefour in The Sandbox (where the group purchased a space at area equivalent to 30 supermarkets“), many experiences with the Roblox brand (Nike, Gucci, Ralph Lauren …) or even the partnership between Fortnite and Balenciaga or Air Jordan … Not to mention the” Metaverse Fashion Week “that took place last year March in Decentraland, with in particular Tommy Hilfiger, Estée Lauder and Dolce & Gabbana.Many collaborations, especially in the area of ​​mass distribution and retail.

We can’t talk about the metaverse without mentioning two more topics: NFTs (see our guide on this topic) and cryptocurrencies, which are currently the most advanced aspects of consumers – or at least those generates the most revenue.

Without first judging the rest of the story, where are we now on these topics? We have selected 12 key figures that give a clearer idea of ​​the current importance of the metaverse and NFTs.

  • Meta announced the hire of 10,000 people over the next 5 years in the European Union to work on the topic.
  • 62% of French do not see the point in virtual worlds according to a barometer from the bath research agency.
  • 25% of people will spend 1 hour per day in the metaverse by 2026, according to Gartner
  • According to the company Grand View Research (GVR), the turnover associated with the metaverse can be reached $ 678 billion by 2030ie average nullified growth rate of almost 40%.
  • Bloomberg sees even bigger, with estimated revenue of 800 billion dollars by 2024.
  • The Roblox platform claims 54 million daily active users in the first quarter of 2022. The number of monthly active users was 202 million in April 2021.
  • The Sandbox, for its part, shut up on 350,000 monthly active users.
  • During its second season, Sandbox was created 4.7 million visitsfor 1.12 million hours played (i.e. less than 15 minutes on average per session).
  • Sandbox is still rated at $ 4 billion.
  • The most expensive NFT in the world is already on sale $ 91.8 million. This is The Merge, a work of art by PAK, purchased by 28,983 collectors.
  • Reported by NFT sales $ 25 billion by 2021, of which more than 20 billion for just the second half. This number will not reach $ 100 million by 2020.
  • Overall, according to DappRadar, more than 28 million wallets sold NFTs in 2021, compared to 545,000 in 2020.

Leave a Comment