The second-hand has replaced the fast-paced Love Island trend: good news beyond reality TV

After partnering with fast-fashion brand I Saw It First, reality show Love Island will now be drawing second-hand clothes on eBay, to be more responsible.

If reality TV personalities have been involved in multiple cases of sponsored content and scandals, it’s because brands understand the power of influencer marketing to sell anything like hotcakes. Includes fast -paced brands that make putting the product on shows, in order the small appearance of a candidate is reflected in the potential sale.

This is the case with Island of Lovea British dating game show and PERSONAL DATE which is a hit: up to 3 million viewers per episode, in the United Kingdom alone, and variations in other countries. and EBay UK to replace fast-fashion label I Saw It First, which has been sponsoring the past three seasons, with second-hand fashion of his clothes sold from 2.80 pounds sterling (or about 3.30 €).

The huge impact of Love Island fashion with fast -paced fashion

As the participants wore many different outfits each episode, this was a giant ad for the company that took great advantage of influencer marketing, as evidenced by its name (“I saw it first” ). I Saw It First saw a 67% increase in sales and a 254% jump in Instagram followers in 2019reported the Guardian. Each contestant in the on-air appearance caused spikes in the online search for similar outfits.

The I Saw It First brand takes great advantage of campaigns with influencers.

but the new era of Island of Love set to debut in June 2022 on British television has eBay as its official fashion partner. This American market also sponsors the entire channel that broadcasts the show, ITV. And because this online site is full of second-hand fashion, candidates will wear most of it (as well as their own personal clothes).

Wearing second-hand contestants, eBay UK and Love Island bets

EBay UK became the official second-hand fashion sponsor of Season 8 of Love Island. © Instagram screenshot @ebay_uk

The British media Guardian reported the words of the executive producer on Island of LoveMike Spencer, about it big step for reality TV, and small step for a more globally responsible trend :

“As a show, we are trying to be more environmentally friendly production more focused on ways to make it visible on screen… This partnership will show our islanders immersing themselves in shared cabinets and helping themselves unique second hand clothes from ebay. »

Since it is an increasingly popular show on a global scale, this alternative way of dressing can have a global impact on the image that most of the public can have second-hand fashion.

Is reality TV rhyme too fast in fashion?

Because until now, reality TV movies had more dangerous connections to fast -paced behemoths. For example, the finalist in the fifth season of Island of Love in 2019, Molly-Mae Hague, had such an influence on fashion that she became the creative director of ultra fast-fashion brand Pretty Little Thing in August 2021.

But someone who doesn’t have even the slightest ounce of study, knowledge, or professional experience in making, designing, or styling clothing was thanked by Pretty Little Thing in December 2021, following her participation in the podcast. The Diary of a CEO by Steven Bartlett. Molly-Mae Hague, 22, says we all have 24 hours a day, so poor people never work hard to escape their financial instability (Kim Kardashian definitely agree).

yea some reality TV careers have become as fast as a viral fashion trend on TikTokwill they increase their longevity if they gain consciousness, in terms of dress and social justice?

Season 8 of Love Island will debut on ITV2 in June in the UK.

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Front page photo credit: Love Island © ITV.

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