French metaverse: the main metaverses in France

Now the metaverse is everywhere, and it seems like no brand wants to lose out on this new sector. France is unbeatable, as more and more local brands have decided to join the forces of players in the sector to create their own virtual world. Find below a little tour of these Made In France metaverses.


  • The Sandbox
    • French companies based on The Sandbox metaverse
    • Croup Crossroads
    • Casino Group
    • Axa Insurance
    • Ubisoft
    • Havas Group
  • art
  • France Television
  • Luxury brands and the metaverse
  • To a massive adoption of the metaverse in France?

The Sandbox

Sandbox is the French metaverse company, and is already established with a lot of international recognition. This company sells virtual land schemes to its customers, thus allowing the latter to be able, from these lands, to create their own virtual territory.

Currently, more and more international companies are looking to acquire one or more land spaces within The Sandbox, and more and more French companies are also starting to participate in the movement.

The company’s Meta investment is also a significant opportunity for The Sandbox, pushing a company that previously “only sold” virtual products in the evolving world of the metaverse.

  • If you would like to see our price predictions for the asset in The Sandbox, follow this link.

In fact, for many brands, the metaverse is one new ways to promote their products, in the form of a virtual advertising display that offers new ways to interact with their existing consumers and potential customers. This is why, at present, many international and national brands do not hesitate to invest large amounts in this sector.

the main advantage The brands seen in this adoption are:

  • Know how to be innovative and not be caught up in the competition
  • A new form of window advertising
  • Offer and alternative products that stand out from the pack
  • Diversification of income by entering a promising new sector

French companies based on The Sandbox metaverse

More than 200 brands are already on The Sandboxbut here we will focus on the French brands that are there.

1) Carrefour Group

Carrefour Group was one of the first French consumer companies to test blockchain technology.

So it’s no surprise that the company has adopted virtual world technology, purchasing 33,247 virtual land parcels, equivalent to 9 hectares – or 30 “standard” supermarkets – within The Sandbox by the start of 2022.


title NFBEE Supermarketthe “1st supermarket in the metaverse” started a The NFT project with an ecological vocation centered on the protection of bees.

Proceeds from the sale of these NFBEEs will be donated to the bee protection fund, Beefound, of the Fondation de France.

Beyond this charitable mission, Carrefour’s overall approach within the metaverse is to naturally offer its consumers. the possibility of a career in the virtual world, then to receive their products in the real world.

It remains to be seen how this virtual commerce space will develop in the future.

2) Casino Group

Source: Casino Group website

In 2021, another well -known consumer products company in France and abroad, Casino Group, also joined the metaverse of The Sandbox with a decentralized game available for Price Leader Club customers – even if Monoprix needs to join the metaverse immediately.

According to the company’s website, this new offering aims to offer a new “hybrid” experience to its consumers, between entertainment and commerce.

This game, based themed around adventure and food and developed in collaboration with BEM Builders, allows its participants to get Club Leader Price vouchers and discounts. At present, it still serves as a “laboratory”, and its users are testers.

3) AXA insurance

In February 2022, the insurance group AXA France announced who participated the metaverse of The Sandbox, which makes him “leading French insurer in the metaverse“.

Here again, AXA’s exact project within the virtual world is still being developed, but it’s a question of offering its customers. a “place to be together” and to examine the possibilities to be provided by this new technology.

Thus, through this acquisition, AXA seems to intend to act with the idea of ​​following the growing momentum of a new sector before creating a specific program there, which can prove of a marked belief in the promising potential of the metaversewhatever.

4) Ubisoft

In a perhaps less surprising turn of events from a gaming company, Ubisoft also bought its land in The Sandbox in early 2022.

In his case, Ubisoft bought this virtual land with a specific purpose launch the popular series of Rabbids games.

As such, the company also plans to integrate other of its game series into The Sanbox metaverse, including Assassin’s Creed.

5) Havas Group

The Havas group has already shown their interest in new technologies and the virtual world with its first inclusion from 2008 in Game of Second Lifewhich is considered by many to be the prelude to the metaverse.

It is now in The Sandbox that Havas has dropped the anchor, along with the project METAVERSE OF HAVASlaunched by three of the group’s agencies.

The group thus launched one of the most developed metaverse to date, in the form of a real virtual village called “69th Havas Village“, where it is possible to attend concerts, product launches and many other virtual events.


The Franco-German television channel also expressed its desire to embark on new technologies and metaverse, this time through a concert by French actress Timothée Joly.

This time, instead of The Sandbox and its virtual toys, Arte collaborated with Horizon Word to design this new musical experience, which also allowed him to test the potential of the metaverse.

We need to look at what other initiatives the chain can take within the virtual world and Web3.

France Television

The company ensures its entry into the virtual world through the VRChat platformwhich has been accessible since February 2022, and provides its virtual experience through a PC and a virtual reality headset.

Currently, the metaverse project of France Télévision primarily focused on sportswith the possibility to attend game activities in the virtual world, or to visit stage 2.

The concept was also extended by event presenters, who experimented around virtual avatars.

Luxury brands and the metaverse

In the end, luxury brands and fashion designers particularly showing up since 2021 for their growing adoption of NFTs and the metaverse.


Therefore, brands such as Louis Vutton, Yves Saint-Laurent or even Estée Lauder with its beauty products combining digital NFT and physical objects, everyone is rushing to invest in Web3 and its various branches.

This particular enthusiasm on the part of the luxury goods sector has many factors, including:

  • The metaverse can be a form of laboratory experiments in terms of products, making it possible to test certain trends and measure the pulse of virtual demand, or to be able to differentiate one or more products in particular. Thus, concept ideas can be shared first with customers, and test their commitment and enthusiasm before deciding whether or not to launch a product in the real world.
  • The virtual and innovative metaverse experience allows customers to interact more personally with brandsoften in a playful way, with the potential to increase their loyalty, their appreciation and their relationship with the brand.
  • The almost infinite potential of the technology -driven metaverse can give creators, designers and artists even greater great freedom of creation.
  • The possibility of making virtual shoppingwith advantages in terms of time, transportation and logistics.
  • With the adoption of tomorrow’s technologies, luxury brands that are sometimes more than a century old can stay relevant and reaching a young audiencewho may not have learned about their products through more “traditional” marketing methods.

To a massive adoption of the metaverse in France?

Even if the NFT industry experiences huge growth in 2021, the metaverse adoption of mainstream brands really started in the first months of 2022.

In France and abroad, the host of well -known brands rushing to invest in this sector is a fair narrative illustration of its growth potential, as well as the conviction of major marketing, financial and advertising players. of its capabilities.

However, whether the metaverse will live up to its promise in terms of adoption by consumers and the general public, only time will tell.


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