Sony, the global electronics giant, has announced that it will need a more focused approach to metaverse experiences as part of its entertainment strategy. The company that owns the Playstation brand has revealed that previous investments in Epic, game makers Fortnite, and Bungie, another game studio, are part of this new push.
Sony takes the metaverse seriously
Game and entertainment brands are now trying to combine metaverse experiences to attract more users to their ecosystems. Sony, one of the most influential entertainment and gaming companies, has announced its interest in incorporating multiple metaverse -inspired experiences to attract customers.
At an annual strategy meeting held this week, Sony Chief Executive Kenichiro Yoshida said:
Metaverse is a social space and a living network space where games, music, movies, and anime intersect.
Sony’s previous investments in other companies include Epic Games, creating the popular Fortnite online franchise, and Bungee, creating the Destiny series, and are part of this new direction. According to figures presented by the company, more than 50% of last financial year’s revenue came from Sony’s entertainment division, which includes games, movies and music -related services.
Playstation against other Metaverse players
Sony intends to use the Playstation brands to gain a place among the industry leaders in the metaverse. The Sony Playstation has one of the most user-friendly installation bases in the world, making it the tool for this new metaverse push. In this sense, the company says it “seeks to leverage the unique energy provided by various businesses and its expertise in gaming technology…
However, the company is already partnering with others in the field such as Meta, which produces hardware to provide immersive metaverse experiences to its customers. Meta owns the Oculus brand of VR headsets and offers its flagship metaverse app, called Horizon Worlds, exclusively to the owners of these products.
Microsoft is another company that positioned itself as a player in the metaverse, acquired Activision nearly $ 69 billion as a acquisition of the metaverse, and launched Mesh, a business metaverse for the suite of Teams meetings.
Sony has already introduced the line of VR2 headsets to work with the line of PS5 consoles. The headset is said to be released this year, but it could be delayed until 2023 due to supply chain issues.
What do you think of Sony’s metaverse push? Tell us in the comments section below.
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