Chopard and the Cannes Film Festival, an attractive duo for 25 years – 05/21/2022 at 08:30


Between Chopard and the Cannes Film Festival, this is a love story that has existed since 1997. photo credit: Instagram screenshot @chopard

Between Chopard and the Cannes Film Festival, it’s a love story that has existed since 1997. Officially accompanying the event, the Swiss jeweler created the Palme d’Or myth as well as all the trophies that given during the closing ceremony, gave an award to the young talents, and adorned the stars with the most beautiful jewelry during the traditional climbing steps.

Chopard, official partner of the Cannes Film Festival

It all started in 1997, when Caroline Scheufele, co-president and artistic director of Chopard, met Pierre Viot, director of the Cannes Film Festival. As he carefully examined the Palme d’Or on display in his office, he challenged him to imagine a new version. The revised trophy opened the following year, and marked the beginning of a love story worthy of the seventh art. In addition to the Palme d’or for best film and the mini-Palme for best short film, Maison Chopard also designed crystal stones carved in a palm given to all recipients. .

118 grams, 5 artisans, 40 hours, 20,000 euros: the Palme d’Or in numbers

A real item of fine jewelry, the Palme d’or will be awarded the film’s best feature among the twenty in the official competition. The trophy refers to the palms of the Croisette, and the cloak on the arms of the city of Cannes. It is traditionally made of 118 grams of ethical 18-carat yellow gold, certified Fairmined. Consisting of 19 hand-shaped leaflets, the palm is placed on a cushion of stone crystal in the shape of an emerald cut diamond weighing 1kg. It took at least 40 hours of work for five artisans from Maison Chopard to live the Holy Grail of the seventh art. If its monetary value is estimated around

20,000 euros

its symbolic value is invaluable.

An unprecedented Palme d’Or to celebrate a double anniversary

The 2022 edition not only marks the 25th anniversary of the collaboration between Chopard and the Cannes Film Festival, but also the 75th anniversary of the most exciting cinema event! To celebrate this jubilee, the jeweler opened an unprecedented Palme d’or. If the design of the palm remains the same, two leaflets will be placed on the diamonds. Chopard says: “On one of the leaflets, 75 encrusted diamonds will symbolize the jubilee of the Festival, while on the other, 25 diamonds will immortalize the quarter century of the Chopard partnership: a double celebration simultaneously . ”

Another change: the palm is not placed on a stone crystal cushion, but on a rose quartz base. A choice also symbolic: “In Greek mythology, this powdery pink gem, with delicate ribs, was born from the hands of Aphrodite, the goddess of beauty and love. […] Rose quartz was chosen to symbolize the unconditional love that has united the Festival to cinema, and Chopard and the Festival since 1997.

The Chopard Trophy was awarded to the young guard at the international cinema

Since 2001, the Chopard Trophy has honored the talents of tomorrow by recognizing a young actress and a young actor who have promised a bright career on the big screen. Audrey Tautou, Marion Cotillard, Léa Seydoux, Diane Kruger, James McAvoy, Niels Schneider, Gael Garcia Bernal and François Civil were among the winners. It is Julia Roberts, muse Chopard, who will be the godmother of this edition. The trophy represents a piece of gold film, made by expert jewelry house in Geneva.

The Red Carpet collection, freely inspired by masterpieces of the seventh art

Chopard and the Cannes Film Festival are the alliance of glamor and excellence, luxury and talent, passion and elegance. Since 2013, the jeweler has designed a special collection in honor of the seventh art. This year, 75 pieces were designed to celebrate the festival’s 75th anniversary. As a preview, the Swiss house unveiled a diamond brooch representing a rose, directly inspired by the one attached by blind florist Charlie Chaplin’s button when they first met

City Lights

(

City Lights

).

Jewelry treasures for the glittering staircase

Because climbing the stairs without jewelry is like climbing the Croisette without palm trees, the Swiss house is adorned with stars with its most precious treasures. Charlize Theron, Penelope Cruz, Hilary Swank, Lupita Nyong’o, Cate Blanchett, Catherine Deneuve, Isabelle Huppert, Léa Seydoux, Scarlett Johansson or Jane Fonda all wore creatures that Chopard imagined on the red carpet. We remember Julia Roberts, barefoot and with bare hair, wearing a beautiful necklace set with a 52-carat emerald and 42-carat diamond for her first appearance at Cannes in 2016. The following year, she Rihanna is on the Croisette to present a collection of capsule designed. in partnership with Chopard from 1,200 euros for a ring to 9,120 euros for a necklace or 6,230 euros for a long necklace.

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