Amazon’s Head of Devices: The Company Focuses on Real World Technology, Not The Metaverse

Amazon.

The com inc. more focused on technologies that affect the real world, than the so-called metaverse.

The e-commerce giant’s ambitions, for now, are to expand the capabilities of its arsenal of tools, including home and ambient computing robots, said David Limp, senior vice president of tools and services at Amazon . Mr. Limp appeared at The Wall Street Journal’s Future of Everything festival on Thursday.

“I’m in the fundamental belief, and I think that’s what we spend a lot of time in my organization, that we want to improve the here and now,” Mr. Limp said. “I want to try working with technologies that make people think, make them happy in the real world. »

David Limp, senior vice president for devices at Amazon, discussed the company’s Project Kuiper satellite internet service and its potential for lower cost and better bandwidth, at the WSJ Future of Everything Festival. Photo: Andy Davis for the WSJ

Amazon has been working on such projects for many years, from the Kindle e-reader to its success with virtual assistant Alexa and, more recently, robots.

Last year, the company introduced a home robot called Astro, which works like an Alexa mobile, performs home security services and can deliver things to a backyard. Journal personal tech columnist Joanna Stern reviewed Astro in April, concluding that while the robot is adorable in nature, it doesn’t serve a clear purpose. Mr Limp said on Thursday that Astro represents the company’s first robot redesign and that he expects in the next decade every home will have some form of robot.

Amazon has tried in recent years to embed Alexa in many of its devices and services. In September, Amazon launched its own TVs with Alexa. The launch includes two lines of Amazon-branded Fire TVs. At the company’s annual device event last fall, its releases featured updates to the Echo family, including a 15-inch smart bezel, and Ring security products. Amazon typically launches many products at the annual event, some of which do not reach a large consumer base.

Mr. Limp also discussed on Thursday the company’s ambitions for the proposed host of internet satellites called Project Kuiper. Amazon is rushing to catch up with SpaceX to send broadband satellites into Earth’s lower orbit at a bet that they can compete with traditional broadband providers. Amazon said in April that it has got up to 83 planned launches that will bring satellites into orbit over a five -year period.

Mr. Limp said the company believes hundreds of millions of people will be able to use the technology not only in remote parts of the world, but also in locations in the United States. SpaceX is at the forefront of creating a host of orbiting satellites.

Asked how Project Kuiper differs from SpaceX’s Starlink service, Mr Limp said there was room for many broadband satellite companies, but Amazon’s next launch allowed him to take advantage of “new technologies. “which will reduce the cost to customers, even if he acknowledges that Amazon is behind SpaceX. .

“We haven’t had anything flying in space yet.” as he. “We have a lot to do, a lot more risk and a lot more to prove in the next two years.”

Write to Sebastian Herrera and Sebastian.Herrera@wsj.com

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