Valentino Rossi, along with Italian media holding The Hundred, has taken another step to develop VR46, a brand that has already established an all-out presence in motorsports, with the aim of offering new content and immersive virtual experiences with motorsport fans around. the world.
Milan, May 17, 2022 – Valentino Rossia nine -time world champion and MotoGP icon, not to mention one of the most famous and beloved sports stars of all time, made his web3 debut by founding a company dedicated to making and developing the VR46 brand’s unique content across metaverses, in the gaming universe and around NFTs (non-fungible tokens).
The VR46 Metaverse is the result of a joint venture with The Hundred, the Italian media holding company that will contribute its knowledge to the development of virtual experiences for worldwide “The Doctor” fans, motorsports enthusiasts and gamers. . The joint venture behind the creation of VR46 Metaverse was initiated by Nicola Volpi, principal investor of The Hundred.
“Entering this big project was an exciting adventure where I decided to start in a structured way, in collaboration with high-level players”SAYS Valentino Rossi. “I’m excited to reach fans around the world, bringing them the atmosphere and excitement of VR46 through new technologies, and I think this project is an important step for the brand.”
The project has a multi-year roadmap that outlines the development of constant change within the metaverses and ensures continued support in the coming years. The purpose of the VR46 Metaverse is to create, within the ongoing virtual worlds, a global platform dedicated to the “Doctor”, the VR46 racing team and the Academy, where fans of the driver, “il Popolo Giallo» , and all motorsport enthusiasts will participate.enjoy fun virtual experiences that will allow them to meet the official drivers of the VR46, to interact with other users, and even race against each other .
Jean-Claude GhinozziCEO of VR46 Metaverse and partner of The Hundred, commented on the announcement: “I am excited to be working on this project that, for the first time, will bring an international icon like Valentino Rossi to the metaverse, to invent this (virtual) world like he has already done in motorsport”. Ghinozzi, an executive with proven international experience at Microsoft, Activision Blizzard and Electronic Arts, where he manages flagships such as Call of Duty and FIFA, was tasked with leading the joint venture between VR46 and The Hundred , which plays an important role in internal development and to interact with international partners.
The first installment made by the new company, expected as early as 2022, will immediately provide immersive and compelling experiences for Valentino Rossi’s historic fan base and the new audience created by the rise of new technologies. According to market analyst Gartner, by 2025, 25% of the world’s population will spend at least an hour a day in the metaverse, looking for new interests and new social, entertainment, educational and business opportunities. .
VR46 is a group of companies owned by Valentino Rossi and created to manage various projects in the field of motorsport: VR46 Racing Team, built to support emerging riders from Moto3 to MotoGP, and already world champion in 2018 with Francesco Bagnaia; VR46 Riders Academy, an innovative project aimed at providing professional and sporting support to young Italian riders throughout their careers; VR46 Racing Apparel, a sports marketing project inspired by the revolutionary vision of Valentino Rossi.
The Hundred, founded in 2019 by Vincenzo Macrì (now CEO of the company), Marino Giocondi and Leonardo Bongiorno, is a media holding specialist in building businesses with digital talent, athletes and interior creators. In 2021, the company closes a € 5 million round of funding, sponsored by Nicola Volpi, leading investor from a high -profile investor pool, and backed by Antonio Zaccheo.
More information at www.thehundred.it/vr46metaverse