The Metaverse – everyone is talking about it, but no one knows what it really is. This makes it a little difficult when we want to compile a list of platforms or experiences that best represent what it can do.
But if that means consistent, connected digital environments focused on delivering immersive experiences to users, we can try our hand at promoting some projects – both existing and in the universe – that are unique. . .
Not all of the projects featured here involve virtual reality, decentralization, or cryptocurrency. While all of these technologies are likely to have a place in the Metaverse, it is less important that they are part of every Metaverse.
So, instead of focusing on examples that marked all the boxes, the best examples today are the ones that are better at creating one or more of the key elements. Not all of them are perfect yet (and one of them isn’t real yet!), But they all give us a glimpse of what the digital world will look like in the future.
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Ok, so that’s a bit of a hoax because it doesn’t and it’s completely fictional, and if you’ve seen the movie or read the book, you’ll know that’s not a bad thing. However, it serves as a good example of what the Metaverse will look like in the end – even if it is expected that we won’t use it primarily as a way to escape a horrible reality.
Ready Player One shows us what a fully immersive and interactive virtual reality world will look like in the near future. And even if that’s pure science fiction, it doesn’t have to be far -fetched – a 2020 survey by Ericsson found that seven out of 10 people think we have VR worlds that are indistinguishable from reality. here in 2030. And even if yes, it’s often referred to as a dystopia, it’s not as horrible a potential fate for humanity as any other fictional digital realities we can talk about.
Second Life was created by Linden Labs in 2003, before Facebook (even Meta) even existed. There is some debate as to whether this is a metaverse as such. One of the reasons for this is that, as the name suggests, it is designed to allow users to engage in an alternative life as an alter-ego rather than taking their real life online. Other reviews, however, say it’s actually the first popular online metaverse environment. Even if it’s not marked in all the checklist boxes, it’s a useful example of an online community inhabited by millions of users with an immersive and experienced user interface.
Meta Horizons (Facebook)
When Facebook founder Mark Zuckerberg changed the name of his company to Meta, it was a sign of the importance he placed on the metaverse concept for the future of digital communication, interaction, and living. The result so far is several projects, including Horizon Worlds (a virtual worlds platform), Horizon Venues (events platform) and Horizon Workrooms (virtual office). All of these platforms are connected and allow users to create avatars that represent them as they explore and interact with other users. An interesting aspect that has emerged from the existence of Horizon is that it forces us to ask ourselves whether we want a metaverse where ownership is centralized under one business owner or a more distributed and decentralized ownership and management models.
Fortnite, of course, is known to be one of the most successful online games ever made. But the creators of Epic Games quickly realized that once they got millions of plug-in, tech-savvy players on their platform, it could be something even more groundbreaking. Two key ingredients that have been tracked to make the world of Fortnite a true metaverse are live music concerts by global superstars like Travis Scott, Ariana Grande, and Billie Eilish. Brands like Telco 02, broadcaster ITV and supermarket Carrefour have all used a creative mode to make their first steps into the metaverse.
Between a game, a marketing channel and an experiment to create a decentralized digital democracy, Decentraland is a true web3 platform. It is run by a Decentralized Autonomous Organization (DAO) and is home to some of the world’s biggest superstars and brands online, including Morgan Stanley, Coca-Cola, Adidas, Samsung and Snoop Dogg. It has its own cryptocurrency, known as MANA, and anyone interested in buying land right now must spend at least $ 10,000 – the most expensive worth more than a year.
Omniverse is Nvidia’s attempt to create a creative metaverse platform for 3D design professionals. It is based on technology developed by animation studio Pixar, which created the Universal Scene Description (USD) language that allows 3D objects and environments to be ported to a variety of toolsets. This makes it possible, for example, to design characters to collaborate, with face animators, costume designers, and other creators all using tools they are familiar with. As the 3D environment becomes more detailed and immersive and requires more work to build, this kind of creative framework can be an essential tool for studios creating metaverse content.
Roblox is a gaming platform used daily by over 50 million users. It allows anyone to create and even monetize their own game worlds, all of which are in an interconnected metaverse and share aspects such as avatars and currency. Companies like Nike, Forever 21, Gucci, Nascar, Ralph Lauren, and Vans all use the platform to create virtual worlds where users can interact with their brands. While anyone can make their own Roblox game, it is designed to make them all look and feel the same, meaning that once a player can log in and experience one of them, he or she is comfortable with one of them.
It started as a mobile game, which in 2018 was ported by its creators to the Ethereum blockchain, becoming one of the first truly decentralized metaverse platforms. It includes own object creation tools that allow anyone to create 3D objects, characters, cars, or anything they can think of, created as NFTs and can be imported into others. Sandbox worlds. These NFTs can also be traded and sold through the platform’s established market. Assets and land are made as NFTs, and like Decentraland, transactions are made in the platform’s own currency, known as SAND. Sandbox is another platform that has proven popular with brands looking to build their presence in the metaverse-landowners include HSBC, Warner Music, PwC and Paris Hilton.
It’s a recently announced one, and few details are known, but it’s a metaverse project set up by Yuga Labs-the creators of the hit NFT series Bored Ape Yacht Club (BAYC). In April, the company raised $ 285 million in sales of the first batch of “works” that landed on the platform. While the details of what Otherside will look like when it opens to the public are few, the developers say, “Think of it as a metaRPG (action-adventure game) where players are the owners of world, your NFTs can be playable characters, and thousands can .play together in real time. ”
Pokemon Go was launched before the hype was built around the metaverse concept. However, it is the “killer app” for augmented reality (AR), which is predicted to be one of the core technologies in the environment in which Metaverse will be built. As such, this is one of the best examples of how Metaverse will be involved in the integration of the real and digital worlds. Its creator, Nintendo, is especially proud of the lines by allowing real-world companies to build a poke-verse digital presence by launching advertising and promotional campaigns.
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