McDonalds, Pepsi, And Other Big Brands Buy Real Estate In Metaverse… And More Small Business Tech News This Week

Here are five tech events that happened last week and how they have affected your business. Do they miss you?

1-Virtual real estate has reached new limits with the reach of large companies.

Admix, a virtual reality platform, is well known in the metaverse and now works with McDonalds, Pepsi and other large companies to buy and sell virtual land. The virtual real estate market is very similar to the real world, using cryptocurrency as the main source of money. Admix bought between $ 200,000 and $ 1,000,000 of real estate on this virtual platform and encouraged others to take advantage of this new business. The company believes this is the new era of capitalism and a great way for businesses to integrate their business into our digital world. (Source: Fast Business)

Why this is important to your business:

I have always told the unbelievable audience of small and medium business owners that Metaverse is real and should be taken seriously. Big brands like McDonalds and Pepsi are already buying. In just a few years, products and services – from art and clothing to furniture and entertainment – will be sold and used in this virtual world and every business must have a plan if they want to reach customers there. .

2-Immediate payment for employees helps to deal with financial insecurity.

Instant payments for employees have become popular with workers, especially those living from pay to paychecks. Grubhub introduced its Instant Payments in 2018, allowing employees to cash their salaries immediately after their transfer instead of waiting weeks or facing late payment. Many workers across industries are advocating for this new form of pay plan to help combat financial hardship and raise employee morale. (Source: PYMNES)

Why this is important to your business:

Many business owners are focusing their eyes on “same day pay” solutions. But it’s a hot perk to give. Why? Because according to recent data, two-thirds of Americans live on wage to pay and pay on the day they provide services can be the difference between hiring that worker or losing them to a company. Yes, there is a problem with cash flow. But haven’t you already done that with the babysitter?

3 – Hackers turn to printing issues with individual scams.

Canon, one of the largest printing companies, has experienced incidents of hackers creating fake websites with customer service instructions to gain access to computer hard drives. Many bogus websites even ask for monetary compensation to help solve any problem faced by the user. The reason many people fall into this trap is the problems with Canon’s official website on how to fix printer software problems. Canon has not released a statement about trying to repair the system itself and has not commented on several fake websites. (Source: Gizmodo)

Why this is important to your business:

What, are you still publishing? Just kidding, of course you are. And if you use Canon printers, you need to be aware of the latest scam to avoid any headaches.

4 – Working from home proves superior to the pre -pandemic working conditions in the oil and gas industry.

A study by the Texas A&M University School of Public Health found that Houston employees prefer to work from home after experiencing the effects of Hurricane Harvey. Many workers lost their jobs after this natural disaster banned workers from going to work, leading them to promote a hybrid model. Big companies like Apple and Google are designing hybrid models to accommodate this new search. The study also found that working from home can improve the health of workers and prevent many diseases that impair their ability to work for longer periods of time. The study is said to examine other factors that are affected by hybrid models such as mental health, substance abuse and stress levels. (Source: ZDNet)

Why this is important to your business:

The work -from -home debate is not over. Bottom line: you need a policy and it needs to be some kind of hybrid home / office arrangement. But more importantly, if you have employees working from home, you need to make sure their devices and routers are safe, because I’m sure they aren’t. Integrate a work-from-home arrangement with IT support and a monitoring agreement to avoid any potential security issues.

5 – Google has many ways to protect users against cyber attacks.

Google’s Threat Analysis Group (TAG) tracks cyber activity in countries around the world to help curb cyberattacks on users by outside forces. Google claims that it has built an advanced security infrastructure with tools such as account security status, phishing protection in Google workspaces, automatic 2-step verification, and virtual cards. They also expanded their cybersecurity efforts with the introduction of secure computing to help secure data privacy as well as new privacy tools that give users control over Google ads and searches. (Source: Google)

Why this is important to your business:

Ask your IT team to dig deeper into the information provided in the Google blog post above and find out what they need to do to further improve your company’s security.

Leave a Comment