Web3 and metaverse: NFTs land on Instagram

A foot of Web3 for Meta. The American group, which owns Facebook, Instagram or WhatApp, announced on Tuesday, May 10 the upcoming arrival of a new function. It allows its users to publish their NFT (Non Fungible Token) on their social wall. The first network to start the adventure was Instagram. Facebook will follow.

NFTs place a kind of certificate of authenticity on a unique digital file. This new concept can be shared on social networks for free. Adam Mosseri, the boss of Instagram, explained this in a message posted on Twitter. “This week, we started testing ‘Digital Collectibles’ with some American creators and collectors who will be able to share NFTs on Instagram. There is no fee associated with posting or sharing a digital collectible in IG ”he explained.

NFT on Instagram: instructions for use

Sharing his visual works (photo, video, etc.) follows the following process:

  • First step: connect a wallet or digital wallet. Once linked, creators and collectors can now choose which NFTs from their portfolio they want to share on Instagram.
  • Second step: sharing digital collectibles. Once a creator or collector posts a digital collectible, it has a glitter effect to distinguish the post from others. And it is possible to present the information to the public, as described in NFT.
  • Third step: automatic marking of the creator and the collector. The creator and collector can be automatically assigned to the digital publication (according to their privacy settings, Meta says).

Initially, the NFTs made of Ethereum and Polygon blockchains be compatible with Instagram. In the second step, the Flow and Solana stores follow. Note that the first compatible Wallets are: MetaMask, Rainbow and Trust Wallet. Three more have already been announced: Coinbase, Dapper and Phantom, but there is no specific date of availability. You will need to link your Wallet to your Instagram account to share your NFT option (s).

An example of NFT shared on Instagram and related information. Photo: Meta.

With NFTs, tracking ownership is a digital job

This new function should therefore allow holders of a digital job to better maintain ownership. Or in any case to claim it in a simple and effective way because the “certificate of ownership” associated with the NFT is encrypted in a blockchain. This new Instagram function needs to be expedited sharing unique creatures without fear that they will be stolen.

Gradually, the function will be offered to more users, as Meta is accustomed to doing with its new features. Adam Mosseri thus justifies not opening the option to everyone: “One of the reasons we start small is to make sure we learn from the community. We want to make sure we know how to manage these principles of distributed trust and distributed power, despite the fact that we are, yes, a centralized platform.. ”

Soon Instagram members will be able to see their collection of NFTs.  Photo: Meta.
Soon Instagram members will be able to see their collection of NFTs. Photo: Meta.

A first foray into Web3 for the general public

With NFTs on Instagram, the effects of the announced Web3 will be more visible to the general public. And to see how owner data stays relevant to a job. By sharing an NFT job on the social network, one retains complete control of it. In fact, all the information that identifies it (owner’s name, date of creation, etc.) remains attached to the digital file.

It’s also a way to prepare Meta for its future metaverse launch. Thus he gradually informed the public of these new concepts. In a press release, it was not hidden by Mark Zuckerberg’s group. “By building support for NFTs, we aim to improve accessibility, reduce barriers to entry into this universe and help make the NFT space more open to all communities.. ”

Note that Meta is not the first social network to have a close interest in NFTs. Since January 2022, Twitter has allowed some of its members to use an NFT image as their profile photo. But only subscribers to Twitter Blue, its premium version, have this possibility.

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