Vacation in the Metaverse

Since Metaverse was announced last year on Meta, organizations from various industries around the world have shown interest. While the metaverse has benefits for some use cases, for most organizations it’s an opportunity for them to jump on the bandwagon and also showcase their capabilities.

Prior to the Metaverse, Decentralized was already setting the tone as a 3D virtual world browser-based platform. By using the Ethereum blockchain via MANA cryptocurrency, users can purchase virtual land spaces on the platform as NFTs.

Opened to the public in February 2020, major retailers have emerged in Decentraland or purchased properties there. Among the Decentraland brands are Samsung, Adidas, and even the big fashion brands. Samsung even launched the latest phone model in Decentraland in January this year.

As more brands are considering entering the virtual land of Decentraland, the price of such land has also increased. In November 2021, a parcel of virtual real estate in Decentraland was sold for a record $ 2.4 million in cryptocurrency, with the buyer being crypto investor Tokens.com.

Today, Millennium Hotels and Resorts has become the first hotel group to operate a hotel in the Metaverse. M Social Decentraland is modeled on M Social hotels around the world. The new hotel embodies the essence of the M Social brand which is a thoughtful lifestyle and aims to be a place for everyone to gather and experience the virtual reality universe of Decentraland.

Located near Genesis Plaza in the heart of Decentraland, M Social Decentraland has established itself as a hub for explorers seeking to discover new experiences and connect with like-minded people.

“M Social is about diversity, being different. As we look to the future, we need to look beyond the traditional model of hospitality and engage with our guests through new, exciting experiences. .We hope to transform hospitality through M Social Decentraland by creating online adventures that combine real-life events, ”said Mr. Kwek Leng Beng, Executive Chairman of Millennium & Copthorne Hotels Limited.

The virtual hotel will allow users to interact with an avatar who will guide them on a journey of discovery through the hotel. Even if the hotel is virtual, there are also opportunities to get real hotel stays.

According to Saurabh Prakash, Group Senior Vice President, Commercial for Millennium Hotels and Resorts, M Social Decentraland will enable them to reach new and existing customers in the physical and virtual world with online connectivity with offline interaction. .

“The hospitality landscape is changing rapidly. We are adopting a variety of technologies to attract customers and improve the customer experience. The metaverse is one such way that gives us many opportunities to create unique social. connection with our guests, ”Prakash added.

The reality, however, is that the hotel and other Decentraland brands only provide a virtual experience for users. While those who like to play avatars and are in Decentraland may be interested in these new concepts, much more needs to be done to perfect the metaverse experience.

For example, when Samsung held an event earlier this year, the platform ran into a number of issues that frustrated many users. As technological innovations continue to improve Decentraland and the Metaverse, it may take some time before users will have the full Metaverse experience.

There is no denying that the Metaverse is the future. Brands will continue to participate in the hype and be part of the metaverse. For now, though, a metaverse vacation is a possibility, but whether that’s enough to attract users remains to be seen.





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