Terra Virtua Joins Williams Racing As Official Metaverse Partner

May 5, 2022 – London, UK


The Virtual Earth metaverse platform has joined Course Williams as the official metaverse partner. The multi-year partnership begins this weekend as the Formula 1 racing team heads to the Florida track for the first-ever Miami Grand Prix.

This collaboration will celebrate one of the newest and most successful racing teams in British motorsport to date. With a full focus on engagement, the partnership will seek to add more depth to the fan experience at the race weekend and beyond.

Williams and Terra Virtua will also explore opportunities to create digital collectibles and generative art projects to bring Williams Racing fans into the metaverse through interactive virtual environment experiences.

As an official Metaverse partner, the Terra Virtua brand can be seen on car barge boards, pilot suits and mechanic suits. The Terra Virtua logo will be placed on various digital and physical properties of the team.

Jawad Ashraf, CEO of Terra Virtua, said:

“It is a privilege to work with a British racing team with a unique motorsport heritage. As progressive innovators in the field, we believe Terra Virtua has a connection to the team. We look forward to starting and continuing to. exploring other opportunities for cooperation. »

James Bower, Commercial Director of Williams Racing, added:

“The partnership with Terra Virtua provides an opportunity to connect with future racing fans in a new way. With Terra Virtua using the Polygon blockchain, with strong continuity credentials, it is also consistent with the team’s maintenance costs.

About Terra Virtua

Founded in 2017, Terra Virtua is a sustainable metaverse platform that delivers immersive social, gaming, digital collection, and creative experiences through its curated marketplace, interactive virtual environment, and exclusive brand association.

About Williams Racing

Williams Grand Prix Engineering Limited’s core competitions are to design and develop racing cars to compete in the Formula 1 World Championship. As one of the world’s leading Formula 1 teams, the company has won 16 FIA Formula 1 world champion titles since its founding in 1977.

Nine of those titles were won in the constructors ’championship along with Cosworth, Honda and Renault. The remaining seven titles were won at the Drivers ’Championship along with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.

Contact

Rebecca Banks, communications manager at Williams Racing

Eve Merrell, press secretary at Williams Racing

Alice Regester, 33 seconds for Terra Virtua

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