The metaverse, the new football field

Sunday’s encounter between AC Milan and Fiorentina in Italy was the first game to be broadcast in a virtual environment.

The incident went relatively unnoticed. However, it can give a taste of what awaits viewers in the not too distant future. On Sunday, the Italian football championship (Serie A), broadcast the meeting between AC Milan, leaders of the competition, and Fiorentina on television and … in the metaverse. The public is invited, on the Internet, to visit the “Serie A” room within the virtual universe of The Nemesis site. “We chose to be the first to broadcast a football game in the metaverse because we believe that technological change is an important frontier for a modern league like Serie A“, stated its CEO, Luigi De Siervo of the Reuters agency.

This first experience is intended only for fans living in Africa and the Middle East. A choice that is debt -free by chance and almost entirely by demographics. “The Middle East and North Africa (MENA) represents a strategic place for us due to the dominant presence of Generation Z and the particular acceptance of new developments.“Continued Luigi De Siervo.

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Cram the whole world into a pixelated stadium

Serie A isn’t the only player in the football industry who wants to enter the game of virtual worlds. In February, Manchester City, an English football heavyweight, announced a partnership with Sony to rebuild the famous Metaverse stadium, where fans around the world can watch live matches, exchange , meet players virtually, buy jerseys for their digital doubles. … in short, enjoy an enhanced experience from their bed. Thanks to metaverse,you can fill the stadium as much as you want because it has no limit, it is completely virtual said Nuria Tarre, her director of marketing and fan engagement at iNews. Why settle for selling 55,000 seats for a game when you can —almost the entire world — in one pixelated stadium? Finally, it opens up new perspectives. Tomorrow, for example, Manchester City, one of the strongest football clubs in Europe, may decide to sell the broadcasting rights directly, without going through a league.

PSG have not yet decided to build a Parc des Princes 3.0. But it has officially become a registered trademark in the metaverse since March 16th. “Paris Saint-Germain is one of the most famous football clubs in the world, and the amount attached to the team’s name and brand is huge.Mike Kondoudis, an attorney who specializes in trademark protection and metaverse, based in Washington, commented.

The football sector hopes to take advantage of the new sources of revenue promised by the growth of these new virtual worlds. It still has to remain desirable in the eyes of fans tomorrow. Investing in the metaverse is above all an attempt to hang carts, a way to attract a new generation of football fans, as young people turn away from television in favor of video games and the Internet. UEFA is not wrong about this. To promote the next Women’s Football Euro to be held throughout July in England, the governing body of European football has created three new mascots, Kai, Robyn and Ashley who are responsible primarily for investing in the Roblox platform to train with young user avatars and offer them football-related challenges.

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