For companies, it is possible to optionally deploy the metaverse based on an “as-a-service” model. Software as-a-service refers to a subscription-based model for using software platforms rather than purchasing a lifetime or indefinite license.
The term first came out in a 1985 filing with the United States Patent and Trademark Office (USPT). It became popular during the cloud season. Today, it is possible to deploy almost anything in an “as-a-service” model.
This gives customers greater flexibility and suppliers with a steady stream of revenue. Companies will eventually be able to deploy metaverse using the same model, producing metaverse-as-a-service, or MaaS. But what exactly does metaverse-as-a-service mean? What are its interests? The following few lines answer these questions.
What is metaverse-as-a-service?
The metaverse-as-a-service is defined as a business solution. This allows organizations to develop and strengthen their presence in a 3D virtual world to support collaboration, business processes, investment, cryptocurrency, and other related use cases.
Note that the metaverse-as-a-service cannot help companies create their own metaverse equivalent competing with Decentraland or Roblox. However, it will allow businesses use of existing metaverse infrastructure, in the same way that SaaS works. Even with a change in technology, many vendors have already entered the metaverse-as-a-service.
Advantages and disadvantages of metaverse-as-a-service
Using MaaS has many advantages. At first glance, thanks to this, companies with no deep digital experience or expertise can development of metaverse products. Although small and medium enterprises participate in the metaverse economy without significant investment costs.
Plus, he encourages investment what else is an experimental technology. Most platforms are still limited to mainstream use cases. In contrast, solutions such as application suites Horizon Meta or Microsoft Mesh has not yet been released by the majority. In this environment, metaverse-as-a-service allows companies investing and using technology with minimal risk. Finally, MaaS could lead to industry standardization, with some companies acting as metaverse “brokers” to help improve infrastructure.
The downside is that organizations can be at risk blocked by a supplier. As the metaverse evolves, it can become increasingly difficult to port metaverse-as-a-service investments to another platform, if necessary, especially without the necessary digital skills. However, a “vendor-locked” level of maturity is still years. And right now, the MaaS is a promising option for organizations seeking to enter the metaverse.
Looking ahead, it is easy to see that the metaverse path will follow the same trajectory as the software. Once the metaverse as a service can be customized, that’s if the metaverse will really swallow up the world.
Examples of the metaverse as a service
Here are some popular platforms that offer metaverse-as-a-service.
World of Lovelace
Lovelace World is a cryptocurrency and NFT platform. He is there announces a metaverse-as-a-service offering in October 2021. The company is already operating its own cryptocurrency token called LACE. In addition, it seeks to offer MaaS services to facilitate metaverse adoption.
The company can help organizations with evaluate and revise their VR product and service capabilities so that companies can participate in all areas. Lovelace World offers a MaaS toolkit. It provides developers and users technologies required to manufacture and market NFTsuse smart contracts, monetize VR games, integrate with other metaverse platforms, and more.
Propel is a blockchain solution platform offering plug-and-play infrastructure tools for the metaverse. The company has announced that it will offer it metaverse-as-a-service solutions for smart contracts, NFT utilities and decentralized finance (DeFi). Plus, he took the lead a funding round for his $ PEL cryptocurrency token through Initial Hot Cross Offering (IHO), which operates similarly to Initial Currency Offerings (ICO).
The Touchcast is a 3D and VR events company running on Microsoft Azure Cloud. It announces the metaverse-as-a-service offering of Consumer Electronics Show (CES) 2022, where he launched MCity. Organizations can register for a metaverse domain, which will give them a secure VR space to build metaverse campuses.
In the metaverse, they can facilitate collaboration, organize events, create VR stores, organize learning sessions or use virtual real estate to drive business growth.
MetaVerseBooks is a MaaS provider that offers tools for creating a VR world, NFTs and decentralized application management. Businesses can use the solution strengthen their presence on Microsoft XBOX Metaverse, iOS and Android platforms, and in all Unity -based VR environments. Its core solution enables NFTs so that businesses can manage NFT customers and associated metadata.
About the metaverse
To better understand metaverse-as-a-service, it is important to define what a metaverse (or metaverse) is. In fact, the term refers to a network of interconnected 3D virtual worlds. Thanks to this, its users can participation in a realistic social economy. It is possible to buy and sell products, make money and make friends. You can also create brands and collaborate with colleagues on a space communication platform.
The term metaverse is gradually gaining popularity in the tech world with the rise of multiplayer games. Just to quote Second Life, Minecraft and Roblox. Decentraland expanded the concept by launching a metaverse platform that allows users to sell their own cryptocurrency, inheritance for the purchase of real estate and digital VR objects.
Besides, Facebook promotes the metaverse as a breakthrough technology force after changing the group’s name to Meta Platforms in 2020. The group announced that it invest $ 50 million in its development. As more and more companies like Microsoft, Samsung, NVIDIA, HTC and others are venturing into a metaverse segment, it is only an hour before the markets have a metaverse-as-a-Service offer. Thus, businesses will take advantage of the technology with fewer barriers to access.
The metaverse is still in its infancy
The current metaverse user experience has not yet been optimized. But that doesn’t mean things can’t change, as they always have in any technology cycle. The most famous quote from renowned investor Marc Andreessen is that “software eats the world”. He recognized the transformative potential released by software.
Less than a decade after his statement, companies are spending $ 600 billion per year in business software, an increase of 123%. Nowadays, no one buys a license or installs programs on their machines. Companies no longer even own or operate their equipment. Everything from infrastructure hardware to document storage to software, provided “as a service”.
metaverse-as-a-service is the inevitable next step. Currently, brands use established metaverse like Decentraland or Roblox because that’s what works. Actually, here are the users. In addition, it provides them with the infrastructure to test initial ideas on how to take advantage. the metaverse for branding and marketing purposes.
Lots of metaverse, lots of opportunities
Apparently the relatively small handle of the metaverse in action is not supportive all metaverse use cases for the global user base. there Blockchain scalability issues, Trouble. But it also has user experience and brand ROI. The busier a metaverse is, the harder it is for a brand or use case to stand out or for a user to find what they’re looking for.
On the other hand, there are many legitimate adult businesses that can be broken by imposing rules that make a metaverse kid-friendly. Therefore, the metaverse as a service will always start to become the dominant business model as brands and industries recognize the value of owning and dedicated spaces.
As such, a luxury brand metaverse with logos, catwalks, and virtual storefronts is always a very different place from a relatively calm one. in a metaverse of healthwhere people go to see a virtual doctor or participate in group meditations and learn yoga.
The concept can be discarded at will. The food metaverse -a virtual restaurant where you order for home delivery-there may be a variety of returns that focus on specific foods or dietary options. The school metaverses can focus on different topics, skills, age groups or languages.