A new adventure begins on the ZIBS Metaverse campus

HAINING, China, May 02, 2022-(BUSINESS WIRE)-Zhejiang University International Business School (ZIBS) officially launches its Metaverse Campus! Researchers, business leaders and experts from around the world gathered to celebrate and witness this great achievement.

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New Adventure at ZIBS Metaverse Campus (Graphic: Business Wire)

During this event, Professor SIYA Lianzhen, Vice President of Zhejiang University; the teacher BEN Shenglin, Dean of ZIBS; the teacher HAN Seung-sooPresident of the 56th Session of the United Nations General Assembly, and CAI JinExecutive Director and Co-CEO of Sing Tao News Corporation Limited, gave the keynote speech.

Giuliano Nocivice-rector of the Politecnico di Milano; Fiona DevineDirector of the Alliance Manchester Business School at the University of Manchester; John Finchdirector of the Adam Smith Business School at the University of Glasgow; Jose M. Martinez-SierraGeneral Director of the UPF Barcelona School of Management; Alvin Graylinpresident of HTC for China, and other business leaders and experts attended the event.

“Nowadays, universities are facing new challenges and opportunities. Online education has become a core trend in educational development. Zhejiang University hopes to explore the construction of the Metaverse campus using the advanced technology.leading, bringing a variety of immersive technologies, represented in virtual reality, to the higher education classroom, enhancing the authenticity and interactivity of the learning processes of students and take higher education and quality teaching to new heights, ” said HE Lianzhen, vice president of Zhejiang University

“The search for metaverse applications is growing in popularity around the world. Institutions of higher education need to be active, know how to take advantage of opportunities and embrace the metaverse with a positive and open mind. Point from the perspective of the system platform, an educational organization or educational resources, which allows teaching to transfer to information, interactive interconnection and virtual stimulation, and bring students realistic immersive experiences, can contribute without a doubt that higher education, under the influence of the pandemic, can seize new opportunities and develop good talents to meet the needs of our time “, said Professor HAN Seung-soo, President at the 56th session of the United Nations General Assembly.

“The ZIBS Metaverse Campus, dedicated on the 125th anniversary of Zhejiang University, is a major historic milestone for us. Founded in 2018 in the heart of the Yangtze River Delta region, ZIBS enjoys an ecosystem that is a leader of innovation and entrepreneurship, etc. specific to the digital economy.We have always sought to ‘Connect the world and shape the future’, with a focus on the 5 principles of I – innovative, international, interdisciplinary, inclusive and integrative -to build a leading international business school for the future and for the world.A journey of a thousand miles begins with the first step.We look forward to benefiting from your support and partnership as it continues we are on our journey to connect the world, physically and metaverse, and shape our shared future! ” , said BEN Shenglin, Dean of ZIBS.

“For more than 80 years, Sing Tao News Corporation Limited has enjoyed a strong presence in the Chinese community, with significant global coverage in mainland China, Hong Kong, the United States, Canada and the United Kingdom. The company is now promoting the ‘dual engine’ model, which combines traditional and modern media to build a more competitive multimedia platform.The collaboration between Sing Tao and ZIBS for the promotion of the Metaverse campus is a breakthrough in the metaverse field : it aims to bring media and higher education into the new era ”, said CAI Jin, co-CEO of Sing Tao News Corporation Limited.

The deans of the world’s leading business schools also shared their concerns and expectations for ZIBS ’cutting-edge exploration of the Metaverse. They suggest that with the combination of various advancing technologies, Internet applications and social forms that blend virtuality and reality, the Metaverse campus can provide immersive learning experiences for future students and help to teachers and researchers to overcome the limitations of physical space to achieve unhindered. communication, with a new interactive experience. These new challenges in the field of business education are particularly relevant and worthy of interest given the new opportunities and challenges that result from today’s globalization.

With the Metaverse Campus, ZIBS strives to achieve three main objectives:

  • An immersive learning experience: using virtual reality to build a global classroom for teachers and students, reinventing online learning and international academic interaction.

  • Metaverse Exhibition: a combination of classroom learning and collaboration with companies, to create an exhibition hall and allow the public to better understand the current industry environment.

  • Innovation and Entrepreneurship Tour: to build a Metaverse platform for cooperation between industry and academic centers, and to provide start-ups with a framework that is well suited to new achievements.

In addition to creating the Metaverse campus, we also prepared ZIBS Metanomics Research Centerto open a new chapter in higher education in business management through an interactive cycle that is both theoretical and practical on the Metanomics campus.

Finally, we invited Lesly Goh |former chief technology officer of the World Bank Group; Leon LaulusaExecutive Vice-President and Dean of University Affairs and International Relations at ESCP Business School; Mauro GuillenDean of Cambridge Judge Business School; Alex Edmans, Professor of Finance at London Business School; and other distinguished guests from the ZIBS Metaverse campus, to give captivating speeches.

If you would like to participate in these activities, please click the following link to register: https://zoom.us/webinar/register/84742116294. You will immediately receive a link to Zoom and our team will send you more details before the event.


Zhejiang University International Business School (ZIBS) was established on the international campus of Zhejiang University (ZJU) in Haining in November 2018. ZIBS is located in the Yangtze River Delta region – a hub of innovation and one of the most dynamic regions. in the world. Its vision is to become a leading global ecosystem, with business education as a core pillar, with a particular focus on new technologies, new economies and new financial systems. For more information: http://zibs.zju.edu.cn/eng/

The text of the press release resulting from a translation should not be considered official. The only true version of the press release is the press release in its original language. The translation should always be compared to the source text, which sets a pattern.

Check out the source version at businesswire.com: https://www.businesswire.com/news/home/20220428005624/en/


Company: Zhejiang University International Business School (ZIBS)
Contact person: Lisha CHENQI
Email: lishachenqi@intl.zju.edu.cn
Website: http://zibs.zju.edu.cn/eng/
Phone: +86 188 5718 8571
City: Haining Zhejiang, China

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